Job Description
About the position The Product & Market Analyst is responsible for collecting, analyzing, and interpreting market trends and conditions within the Power Sports & Products industry to identify factors that may impact future products. Serving as the voice of the customer, this role involves conducting comprehensive market and product research, as well as in-depth market analysis, to generate actionable insights. These insights support model strategy and lifecycle planning, sales planning, and model specific planning activities leading up to development. Responsibilities • Develop and maintain a comprehensive understanding of the Power Sports & Products industry, including product line-ups of Honda and its core competitors. • Support complex research projects to gather insights that inform product planning and future strategic initiatives. • Organize and participate in research events, such as trade shows, customer, and dealer visits. • Compile and analyze primary and secondary data utilizing various research methodologies and data sources. • Generate and interpret insights from data to uncover customer preferences, satisfaction, purchase behaviors, future vehicle needs, trade-offs, and more. • Gather and synthesize product trend data and effectively identify and summarize customer needs. • Craft clear stories based on data and customer needs on essential development requirements. • Clearly communicate product descriptions, specifications, features, and pricing details. Requirements • Bachelor's Degree or equivalent work experience. • 1-3 years of experience as a research analyst and/or product manager or passionate about Power Sports & Products. • High proficiency of Excel, PowerPoint. • Proficiency in SPSS, Tableau, and PowerBI a plus. • Highly data driven, logical, analytical, that can read data and translate them into a clear and concise story. • Strong planning and project management skills. • Strong communication skills. Benefits • Competitive Base Salary • Paid Overtime • Regional Bonus (when applicable) • Industry-leading Benefit Plans (Medical, Dental, Vision, Rx) • Paid time off, including vacation, holidays, shutdown • Company Paid Short-Term and Long-Term Disability • 401K Plan with company match + additional contribution • Relocation assistance (if eligible) • Tuition Assistance & Student Loan Repayment • Lifestyle Account • Childcare Reimbursement Account • Elder Care Support • Wellbeing Program • Community Service and Engagement Programs • Product Programs • Free Drinks Onsite Apply tot his job