Job Description
PPC Specialist
Location: Fully Remote (U.S. based)
Contract Type: 1099 Independent Contractor
Hours: 20-40 Hours a week
Role Overview
We’re seeking a detail-oriented PPC Specialist to support our paid advertising campaigns across Google Ads, Bing, and Local Service Ads. This is a contractor role ideal for someone who thrives in a fast-paced, data-driven environment and can work independently as well as collaboratively with clients.
- Key Responsibilities
- Execute and maintain PPC campaigns across Google Ads, Microsoft Ads, and Local Service Ads.
- Conduct regular client calls to review performance, discuss strategy, and outline optimization opportunities using dashboarding tools.
- Perform keyword research and competitive analysis to guide strategy
- Implement and manage conversion tracking via Google Tag Manager, coordinating with developers to ensure accurate event setup and data flow into Google Ads and GA4.
- Monitor KPIs and deliver reports with actionable recommendations.
- Set up and structure Google Ad campaigns (naming conventions, ad groups, search themes, extensions, etc.).
- A/B test ad creatives, landing pages, and targeting strategies.
- Collaborate remotely with the marketing team to align PPC tactics with broader goals.
- Qualifications
- Proven experience in PPC management (Google Ads required; other platforms advantageous). Experience running Search, Display, and Video campaigns.
- Familiarity with Tag Manager, GA4, and Google Ads.
- Competence in analyzing campaign data and extracting actionable insights for client partners.
- Familiarity with digital marketing principles.
- Strong communication skills and the capability to operate independently.
- Experience in home improvement, construction, or related industries is a plus.
- Compensation & Contractor Terms
- Compensation: Competitive, based on experience and scope.
- As a 1099 contractor, you are responsible for your own business expenses, taxes, and benefits.
- What You’ll Bring
- A detail-oriented and analytical mindset.
- Proactive communication and reliable responsiveness.
- Ability to manage workload with minimal supervision.
- Passion for delivering campaign results with purpose.
Job Type: Contract
Pay: $17.00 - $25.00 per hour
Expected hours: 20 – 40 per week
Work Location: Remote
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