Job Description
We are seeking a dynamic and results-oriented Product Manager to lead marketing initiatives for AED (Automatic External Defibrillator) products across Canada. This role focuses on driving both direct-to-consumer and indirect channel marketing, collaborating closely with 22 national distributors. The ideal candidate brings strong B2B or B2C marketing experience, digital marketing knowledge, and a proven ability to influence and engage business partners. This is an exciting opportunity to join a fast-paced, high-impact environment, shaping marketing strategies, driving campaigns, and delivering measurable results while supporting the growth of life-saving products. What you will do: • Understand customer groups, including why customers buy the product or service approach for the product or portfolio • Understand the different marketing channel strategies and associated business implications • Track and report results/KPIs to leadership and sales • Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information • Explain different product features to different customers as appropriate to their needs • Maintain customer engagement and deeply understand customer needs • Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc • Understand what customers value and how they perceive different attributes of the product or portfolio • Articulate why the product or portfolio adds value or solves problems for the customer • Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio • Propose objectives for generating clinical evidence and evaluating studies • Tie the business goal of the product or portfolio to the overall goal of Stryker • Synthesize market trends and make recommendations on areas of strategic focus • Develop new strategies, sales tools, and communication plans for the product or portfolio • Apply clinical knowledge in combination with technical knowledge to educate and articulate value • Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio • Responsible for the obsolescence plan • Provide analytical support to set price • Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals • Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning • Provide marketing intelligence group with key objectives and inputs to drive customer insights - Develop and implement a social media strategy to stimulate demand, increase brand awareness, and support partner onboarding, in alignment with corporate guidelines. - Track and report digital engagement metrics, including reach, conversion, and resource downloads. - Identify and prioritize vertical sectors (e.g., construction, schools, sports) for targeted market growth of AEDs, using customer segmentation and market analysis. - Collaborate with professional associations and national bodies to expand reach and credibility, leveraging co-marketing initiatives and sponsorships. What you will need Required: • Bachelor’s degree required • 4+ years of work experience required Preferred: • 2+ years of medical device or marketing experience preferred • B2B and/or B2C experience preferred Apply tot his job