Job Description
About the position
The Product Marketing Manager for Pega Customer Decision Hub is responsible for driving awareness, adoption, and growth of Pega's CDH solution. This role requires a blend of strategic insights and hands-on marketing execution to ensure that the messaging aligns with business needs and resonates with key customer segments. Responsibilities • Conduct market research to identify industry trends, competitive positioning, and customer needs for marketing, business and marketing technology personas.
• Refine product positioning, messaging, and value propositions to ensure differentiation and alignment with bolthires audience priorities. • Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to align marketing strategies with product roadmap and business objectives. • Create and maintain sales enablement assets, pitch decks, competitor analyses, and case studies. • Conduct training sessions for the sales and customer-facing teams to ensure consistent messaging and product understanding.
• Collaborate cross-functionally with the Pega Academy team to develop persona + product based courses. • Partner with content and digital marketing teams to optimize content for SEO and social media engagement. • Leverage customer insights to improve product positioning, messaging, and overall go-to-market strategy. • Collaborate with the demand generation team to design and execute campaigns that drive awareness, lead generation, and nurture prospects through the marketing funnel. • Track, measure, and report on campaign performance, providing insights for continuous improvement.
Requirements • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. • 5+ years of experience in product marketing, preferably in B2B SaaS, customer decisioning, or marketing automation solutions. • Strong knowledge of marketing technology, CRM, customer journey orchestration, or similar technologies. • Exceptional communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives. • Data-driven mindset with experience in campaign metrics and ROI analysis.
• Ability to work cross-functionally and influence stakeholders across all levels of the organization. Benefits • Continuous learning and development opportunities • An innovative, inclusive, agile, flexible, and fun work environment • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company Apply tot his job