Job Description
- Job Description:
- Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.
- Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.
- Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams.
- Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention.
- Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy.
- Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.
- Requirements:
- 3-5 years of Product Marketing Manager experience in B2B tech organizations
- Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS)
- Experience working with product and sales teams to translate features into value
- Ability to lead product launches, sales enablement, and persona campaigns
- Excellent written and verbal communication with storytelling skills
- Data-driven and action-oriented
- Bachelor's degree in marketing, business, or related field
- Benefits:
- Up to 100% paid premiums for Medical and Vision coverage
- Range of mental wellness resources including access to Modern Health
- Flexible PTO policy
- 15 paid holidays in 2025 including a three-day break around July 4th and a full week off for Thanksgiving
- No Internal Meetings Fridays to focus on important tasks
- Competitive 401(k) plan
- Short-term and long-term disability coverage
- Life insurance and other valuable benefits
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