Job Description
- Responsibilities
- Lead the buy strategy, execution, and optimization of paid media advertising campaigns focused on CTV, programmatic, and direct media buying (display, streaming audio, online video, connected/streaming TV, native).
- Develop channel recommendations and lead optimization efforts for programmatic platforms including OLV/STV, DOOH, Audio, display, and emerging programmatic environments. Concentration in OLV/STV and display. Deliver plan to internal teams for feedback and approval.
- Regularly analyze and report on CTV- and programmatic-specific KPIs. Collaborate with internal team to help provide key insights for wrap reports.
- Identify, size, and scale new target audiences to drive growth across awareness and consideration phases within the programmatic ecosystem.
- Implement testing for targeting, bidding, and platform strategies, applying learnings to optimize performance and identify growth opportunities.
- Implement creative testing frameworks, delivering insights and recommendations to stakeholders.
- Financial Management: Work with internal team to implement budgets and pacing for campaigns, ensuring accuracy and transparency.
- Documentation: Maintain structured, consistent documentation related to plans, budgets, and timeline evolution.
- Requirements
- 5 or more years of experience in programmatic media management/optimization and buying.
- Experience working in-house or agency-side with media buying platforms such as The Trade Desk, Amazon DSP, DV360, or similar.
- Proven record of accomplishment of managing paid programmatic media campaigns, with a preference for CPG brands.
- Strong understanding of advertising and marketing principles, particularly for online audiences within the CTV and programmatic landscape.
- Excellent written and verbal communication skills.
- Familiarity with programmatic media analytics tools and the ability to interpret data to make informed decisions.
- Strong organizational skills and the ability to manage multiple tasks and deadlines.
- Preferred
- Bachelor's degree in marketing, advertising, communications, or a related field is preferred.
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