Job Description
Note: The job is a remote job and is open to candidates in USA. Innovaccer is a company focused on healthcare solutions, and they are seeking a Director of Events-Marketing to own the strategy, planning, and execution of their U.S. event portfolio. This role involves designing event experiences that strengthen executive relationships and align with enterprise GTM priorities.
- Responsibilities
- Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals
- Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events)
- Establish selection criteria for:
- Which events to sponsor vs. attend vs. host
- Geographic priorities
- Account concentration
- Competitive presence
- Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning
- Conduct ROI and historical performance analysis to inform event investment decisions
- Define:
- Target audience profile (in collaboration with Sales leadership) ○ Strategic objective (pipeline acceleration, executive relationship building, product positioning, brand awareness, etc.)
- Core messaging and narrative
- On-site experience design
- Determine optimal event format and setting:
- Booth strategy vs. hosted suite vs. private dinner vs. executive forum
- Venue selection (luxury dining, curated experiences, healthcare-focused spaces, etc.)
- Design agenda and flow:
- Executive roundtables
- Fireside chats
- Customer storytelling
- Thought leadership positioning
- Identify appropriate strategic partners (e.g., Chime, HFMA, HIMSS, Becker’s, AHIP, regional healthcare associations) and define engagement model:
- Sponsorship tier
- Speaking slots
- Co-branded events
- Closed-door executive sessions
- Partner with Sales Leadership to:
- Identify priority accounts and territories for event participation ○ Align field events to account penetration strategy
- Coordinate executive attendance and relationship mapping ● Develop executive briefing frameworks:
- Talking points
- Target account summaries
- Event objectives for C-suite attendees
- Ensure leadership time is deployed strategically at the highest-impact events
- Facilitate pre-event and post-event alignment sessions with Sales
- Lead end-to-end logistics, vendor management, and operational execution
- Ensure:
- Clear run-of-show documentation
- Stakeholder role clarity
- Real-time issue management
- High-quality brand representation
- Oversee booth design, experiential elements, AV, staffing plans, and on-site messaging consistency
- Serve as the event lead on the ground, coordinating cross-functional stakeholders
- Define event success metrics beyond vanity metrics:
- Pipeline created
- Pipeline accelerated
- Executive meetings conducted
- Strategic account engagement depth
- Partner with Marketing Ops and Sales Ops to:
- Track event influence in CRM
- Measure ROI by event tier
- Develop quarterly event performance reviews
- Drive a continuous improvement loop into next quarter’s event planning
- Own and manage the U.S. events budget
- Evaluate and negotiate contracts with:
- Event organizers
- Hospitality venues
- Production vendors
- Fabricators
- Optimize cost per executive engagement and cost per opportunity metrics
- Build and manage a high-performing events team (as scale requires)
- Develop scalable playbooks for:
- Executive dinners
- Roundtables
- Tier-1 conference execution
- Partner-led activations
- Implement event planning workflows and documentation standards
- Establish repeatable pre-event and post-event operating rhythms
- Skills
- 8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS
- Strategic Event Portfolio Leadership
- Demonstrated experience designing annual event strategies aligned to enterprise sales motions
- Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker's, etc.)
- Executive-Level Experience Design
- Experience hosting executive roundtables, curated dinners, and high-touch engagement forums
- Ability to craft structured, outcome-driven agendas
- Revenue & ROI Orientation
- Proven track record of driving measurable pipeline impact from events
- Familiarity with CRM and reporting systems (Salesforce, marketing automation tools)
- Cross-Functional Leadership
- Ability to influence Sales, Marketing, Product, and Executive stakeholders
- Strong planning discipline and stakeholder communication
- Operational Excellence
- Exceptional vendor management and negotiation skills
- Strong project management capabilities with attention to detail
- Education - Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Benefits
- Generous Paid Time Off
- Best-in-Class Parental Leave
- Recognition & Rewards
- Comprehensive Insurance Coverage
- Company Overview
- Innovaccer provides an AI cloud platform for healthcare data management and analytics. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.innovaccer.com.
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