[Remote] Adoption Strategy Director, K12 (Remote)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Cengage Group is a global education technology company serving millions of learners, focused on driving innovation in education. The Adoption Strategy Director, K-12, is responsible for crafting strategies that secure successful state adoption approvals and expand market presence, employing data-driven insights and collaboration across various teams.

Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines
Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively
Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements
Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements
Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements
Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions
Transform insights into effective plans that boost adoption success rates and hasten market penetration
Leverage AI strategically for decision making, content mapping, and rubric evaluations
Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns
Ensure efficient use of financial and operational resources across state and open-territory initiatives
Maintain full P&L accountability for adoption-related initiatives, ensuring financial performance aligns with organizational goals
Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization
Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories
Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator
Leverage digital platforms to customize content to align with state-specific standards
Provide input on positioning and messaging for digital offerings to support customer needs and compliance standards
Monitor market trends related to digital learning to inform future strategies
Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization
Facilitate cross-functional planning sessions to integrate customer insights and adoption requirements into product development and marketing initiatives
Serve as a strategic liaison between adoption requirements and internal execution teams
Define and track important metrics such as adoption success rates, market share growth, and revenue performance
Provide regular reporting and recommendations for continuous improvement based on data insights

5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
Bachelor's degree or equivalent experience required; master's degree or equivalent experience in Education, Business, or related field preferred
Experience managing budgets and optimizing prioritization for central initiatives
Strong ability to interpret data, build insights, and apply them to strategic decisions
Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
Ability to develop scalable strategies for diverse markets and evolving customer needs
Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
Ability to travel and be in-market for extended periods during adoption campaigns
Master's degree or equivalent experience in Education, Business, or related field

Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.

Cengage has a track record of offering H1B sponsorships, with 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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