Job Description
Note: The job is a remote job and is open to candidates in USA. Banyan Software is committed to acquiring and growing enterprise software companies, and they are seeking a Business Development Representative to generate qualified opportunities for their products. The role focuses on engaging with discrete manufacturers to create high-quality meetings and support the company's growth plan.
Responsibilities
- Identify, research, and prioritize target accounts and buying personas within discrete manufacturing organizations
- Execute structured outbound prospecting (calls, emails, social outreach, and sequences) to generate new meetings and opportunities for both Infor SyteLine/CSI and Lake product solutions
- Tailor messaging to common manufacturing drivers (on-time delivery, schedule adherence, inventory accuracy, labor efficiency, quality, plant visibility, costing/margins, and systems integration)
- Conduct discovery conversations to confirm fit, urgency, and potential value; capture clear problem statements and desired outcomes
- Qualify prospects using a consistent framework (e.g., needs, timeline, stakeholders, current system landscape, and ability to act) and determine the right path: ERP evaluation, ERP upgrade/modernization, add-on solution, or services
- Set high-quality meetings with the appropriate sales resource, ensuring agenda, stakeholders, and next steps are confirmed
- Build account plans for priority targets: company context, manufacturing model, tech stack, ERP environment, and relevant triggers (growth, acquisitions, leadership changes, compliance, plant expansion, system pain)
- Partner with Marketing on campaign follow-up, event/webinar leads, and content-driven outreach to improve conversion rates
- Coordinate with sales and solution resources to refine talk tracks, identify vertical plays, and continuously improve messaging and targeting
- Maintain accurate activity, contact/account data, sequencing, and opportunity notes in the CRM
- Track performance against activity and outcomes metrics (activity volume, conversations, conversion rates, meetings set, opportunities influenced)
- Learn and consistently apply The Lake Companies’ sales process, qualification standards, and brand/voice guidelines
- Stay current on manufacturing trends and common challenges in discrete manufacturing environments
- Develop proficiency in the value proposition for SyteLine/CSI, Lake Companies products, and associated services so you can communicate relevance early and confidently
- Actively participate in coaching, call reviews, and enablement to improve effectiveness and results over time
Skills
- 1–3+ years of outbound sales development, inside sales, or lead generation experience (B2B preferred)
- Demonstrated success booking meetings and creating qualified pipeline through phone, email, and social outreach
- Experience selling or supporting sales in manufacturing, ERP, industrial software, or operational/IT solutions is strongly preferred
- Practical understanding of discrete manufacturing environments and common operational workflows (production planning/scheduling, inventory, shop floor execution, quality, costing, and delivery performance)
- Ability to translate manufacturing pain points into relevant business conversations with operations, supply chain, finance, and IT stakeholders
- Strong communication skills—able to be clear, concise, credible, and customer-oriented in writing and live conversations
- Comfortable initiating conversations with senior stakeholders and navigating multiple personas (Operations, Plant leadership, Supply Chain, Finance, IT)
- Strong discovery and listening skills; able to ask thoughtful questions and capture meaningful notes
- Organized and process-driven with high attention to detail in CRM hygiene and follow-up
- Coachable and motivated; responds well to feedback, practice, and continuous improvement
- Experience with CRM and sales engagement tools (or strong ability to learn quickly)
- Ability to manage a structured daily prospecting cadence and maintain consistent activity
- Strong research skills for account targeting and personalization
- High integrity and professionalism; represents the company well in every interaction
- Resilient and persistent—comfortable with ambiguity, rejection, and iterative improvement
- Team-oriented mindset with a willingness to collaborate across Sales, Marketing, and pre-sales
- Experience selling or supporting sales in manufacturing, ERP, industrial software, or operational/IT solutions is strongly preferred
Benefits
- Competitive base salary with commission structure and performance bonuses.
- Comprehensive benefits package including health insurance, retirement plans, and paid time off.
- Continuous training and professional development opportunities.
- Opportunity for career growth and advancement within the organization.
- A dynamic and supportive work environment with a focus on teamwork and collaboration.
Company Overview
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