Job Description
Note: The job is a remote job and is open to candidates in USA. Customer.io is a platform that powers automated communication for over 8,000 companies. They are seeking a Demand Generation Manager to drive growth in the EMEA region through strategic marketing programs, including field events and account-based tactics. Responsibilities • Plan and execute region-specific campaigns aimed at target accounts in UK&I, Nordics, Benelux, France, Germany, and Dubai • Facilitate account-based marketing (ABM) campaigns via channels like personalized content, gifting, direct mail, and more • Launch co-marketing partner campaigns with technology and agency partners centered around our “better together” stories • Leverage tactics like SPIFFs, co-selling, and account mapping to increase opportunities sourced via our already robust network of 500+ agency partners • Collaborate closely with the EMEA sales and partnership teams to turn intent signals and feedback into new experiments that help drive new pipeline and revenue • Facilitate EMEA field events, conference sponsorships, and webinars in collaboration with the events and content teams Skills • Located in EMEA (preference on UK to support our London-based sales team) • Track record of success in creating and scaling demand programs in B2B SaaS • Experience managing a mix of marketing channels, like email, gifting, direct mail, webinar, events, and partnerships • Creative thinking in launching ABM campaigns that break through the noise • Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft • ROI and metrics-driven - ability to create, analyze, and iterate based on data • Growth mindset and self-motivated; comfortable building programs from scratch • Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance • Pre-existing partner relationships in the MarTech space are a plus, or has a playbook for establishing and immersing yourself in this vertical • Knowledgeable and experienced using partner software tools like Partnerstack/Kiflo and Crossbeam Benefits • 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks paid parental leave • Unlimited PTO • Stipends for remote work and wellness • A professional development budget Company Overview • Customer.io enables users to send newsletters to selected segments of customers using their website data. It was founded in 2012, and is headquartered in Beaverton, Oregon, USA, with a workforce of 201-500 employees. Its website is Apply tot his job
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