Job Description
Note:
The job is a remote job and is open to candidates in USA. Customer.io is a platform that helps companies communicate effectively through automated messaging. They are seeking a Demand Generation Manager, Events to plan and coordinate various events, ensuring they align with marketing goals and foster meaningful engagement with attendees. Responsibilities • Support the planning and coordination of Customer.io’s global events calendar — from virtual sessions and webinars to field events and industry conferences.
• Partner with the
Senior Demand Gen Manager and broader marketing team to define goals, audiences, formats, and success metrics. • Help evaluate sponsorships, speaking slots, event formats, and new opportunities that align with our demand goals • Work closely with cross-functional partners to ensure every event feels cohesive and aligned with our campaigns and messaging. • Manage the day-to-day logistics that make events successful: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground or virtual support.
• Partner with Content, Design, Product Marketing, and Sales to develop compelling event assets and presentations. • Oversee registration flows, pre-event communication, and the attendee experience — from first touch to follow-up. • Step in wherever needed to keep events running smoothly, calmly, and on-brand. • Execute multi-channel promotional plans across email, social, paid, and partner channels. • Build and optimize landing pages, forms, and registration workflows. • Collaborate with RevOps and Lifecycle teams to ensure lead capture, routing, and follow-up happen correctly and quickly.
• Manage attendee communication throughout the event lifecycle. • Track event performance — registrations, attendance, engagement, and pipeline impact. • Share insights and recommendations to help us continually improve ROI and attendee experience. • Maintain documentation, templates, and repeatable workflows that make running events smoother and more scalable. • Partner with RevOps to ensure clean attribution and accurate reporting across systems. Skills • 3+ years in event marketing, demand generation, or integrated marketing within B2B SaaS.
• Experience supporting or running a mix of virtual events, webinars, and in-person activations. • Strong project management skills — you juggle timelines, tasks, and teams with ease. • Experience collaborating with Sales and supporting event-driven follow-up. • Comfortable with marketing automation tools (HubSpot, Customer.io, Marketo, etc.) and Salesforce. • Familiarity with webinar platforms (Livestorm, Zoom, ON24, etc.) and event management tools. • Understanding of lead capture, UTMs, attribution, and event funnel performance.
• Ability to partner with RevOps to troubleshoot data flows and ensure clean reporting. Benefits • 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks paid parental leave • Unlimited PTO • Stipends for remote work and wellness • A professional development budget Company Overview • Customer.io enables users to send newsletters to selected segments of customers using their website data. It was founded in 2012, and is headquartered in Portland, Oregon, USA, with a workforce of 201-500 employees.
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