Job Description
Note: The job is a remote job and is open to candidates in USA. Omnicom is seeking a Director of Growth Analytics who will manage reporting and audience needs for a major client while consulting with Mediabrands planning stakeholders. This role includes overseeing a high-functioning team of managers and ensuring effective digital media performance and audience strategies.
Responsibilities
- Digital media performance (e.g relevant KPIs, setting measurement plans)
- Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
- Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
- Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)
- Ability to communicate succinctly and professionally to senior leadership at the client and agency
- Manage a team of analytics professionals
Skills
- Experience evaluating various attribution approaches including MTA
- Familiarity with regression-based analysis for attribution modeling and performance measurement
- Demonstrated success leading work multi-functional teams
- Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
- Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
- Strong MS Excel & Power Point skills
- Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
- Strong understanding of data and ad tech ecosystem, with a focus on digital environment
- Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
- UM does not require candidates to have a college degree
- 9+ years of experience in agency or client-side digital media planning or media analytics
- Presentation development and delivery
- Leadership and change management
- Strong written and verbal communication
- Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
- Ability to provide feedback & guidance in a constructive manner to direct reports
- Collaboration, including ability to drive clarity in a multi-stakeholder environment
- Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Eligibility for an annual discretionary incentive award or a relevant incentive award
Company Overview