Job Description
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The job is a remote job and is open to candidates in USA. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. The Global Media Planner is responsible for cross-channel media planning and orchestration across retailer media network accounts, ensuring campaigns are strategically aligned with audience and investment goals. Responsibilities • Lead cross-channel media planning for assigned advertiser accounts, ensuring channel mix aligns with audience strategy, KPIs, and campaign objectives • Develop investment allocations across onsite (sponsored listings, onsite display) and offsite (CTV, programmatic, digital audio, video) channels • Partner closely with RMN sales, product, and analytics teams to integrate category and supplier insights into media plans • Leverage past performance and learnings to inform forward-looking strategies for upcoming campaigns and renewals • Ensure media plans are executable and aligned with activation team workflows, SLAs, and performance goals • Collaborate with Media Activation and Analytics teams to translate planning rationale into measurable KPIs and reporting structures • Present data-informed recommendations to RMN stakeholders, providing guidance on audience reach, frequency balance, and investment prioritization • Contribute to quarterly business reviews (QBRs) by providing forward-looking insights, media mix recommendations, and category trend analysis Skills • Minimum of 4 years of working in paid digital media, either within account management, strategy, or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) • 6+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem • 4+ years of digital marketing/media experience with a heavy focus on strategy • Strong analytical and problem-solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends • Proven success selling value and business growth over bolthires savings • Strong business acumen and ability to zoom in, out, and across topics while quickly synthesizing information to add value to client and internal conversations • Ability to manage change well, a motivated self-starter with a team-player mentality • Bachelor's degree or equivalent training in a technical discipline • Advanced degree, professional certification, or equivalent training Company Overview • 90+ years of marketing innovation.
Empowering clients to trailblaze through the digital frontier. It was founded in 1929, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is Apply tot his job Apply tot his job