Job Description
Note: The job is a remote job and is open to candidates in USA. General Motors is a leading automotive company focused on innovation and sustainability. They are seeking a Group Strategy Manager for Marketing Applied Sciences to lead performance marketing optimization and analytics initiatives across their Corporate Brands portfolio, coordinating cross-functional teams and driving data-driven business strategies. Responsibilities • Lead and coordinate the Corporate Brands squads, serving as the single point of contact between the brands and MAS analytics teams • Oversee performance marketing analytics initiatives including campaign optimization, audience selection, site engagement analysis, and media performance measurement • Collaborate directly with Corporate Brands leads to identify, prioritize, and execute high-impact analytics projects that drive marketing performance • Coordinate between strategists and scientists within the squad to ensure seamless project delivery and knowledge sharing • Lead analytics support for performance marketing stand-ups, providing strategic recommendations based on data-driven insights • Drive adoption of next best actions and advanced analytics methodologies across the Corporate Brands marketing organizations • Manage squad resource allocation and project prioritization to maximize impact and efficiency • Develop and maintain strong relationships with brand stakeholders, translating technical insights into actionable business strategies • Stay current on industry trends in performance marketing, media optimization, and marketing measurement to drive innovation within the squad Skills • 7+ years of experience in Marketing Analytics, Performance Marketing, or related strategic analytics roles • 2+ years of experience leading cross-functional teams in marketing measurement, media optimization, or audience strategy • Degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field; advanced degree preferred • Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization • Proficiency in analytical tools and platforms such as Python, SQL, and data visualization tools • Experience with marketing technology platforms, media measurement tools, and performance marketing channels • Proven track record of managing complex analytics projects from concept to implementation with measurable business impact • Excellent communication and presentation skills, with ability to influence both technical teams and senior brand leadership • Strong business consulting skills with ability to frame strategic problems and develop data-driven solutions • Ability to work in fast-paced environment while maintaining attention to detail and quality standards • Demonstrated experience in automotive marketing or consumer durables preferred Benefits • Medical • Dental • Vision • Health Savings Account • Flexible Spending Accounts • Retirement savings plan • Sickness and accident benefits • Life insurance • Paid vacation & holidays • Tuition assistance programs • Employee assistance program • GM vehicle discounts Company Overview • General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts. It was founded in 1908, and is headquartered in Detroit, Michigan, USA, with a workforce of 10001+ employees. Its website is Apply tot his job