[Remote] Growth Marketing Associate, Referrals & Advocacy

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Fanatics Betting & Gaming is seeking a Growth Marketing Associate, Referrals & Advocacy to support the development and execution of programs that promote Fanatics Sportsbook. The role focuses on expanding referral mechanics into advocacy programs and gamified sharing experiences, working closely with various teams to optimize performance.

Responsibilities

Support incentivized sharing initiatives
Assist in launching and optimizing campaigns that reward customers for sharing, promoting, or engaging with Fanatics Sportsbook across channels
Analyze advocacy performance
Track KPIs such as share rate, amplification rate, new customer acquisition, engagement lift, and program ROI
Optimize messaging and placements
Partner with CRM and Creative to test positioning, CTAs, and reward framing to improve participation and effectiveness
Identify new growth opportunities
Research and propose new advocacy concepts, gamified sharing mechanics, or ecosystem-driven growth levers
Support incentive testing & measurement
Help structure experiments to evaluate different reward types, thresholds, and mechanics
Collaborate cross-functionally
Work closely with Marketing, Product, Analytics, and Compliance to ensure programs are scalable and compliant across jurisdictions
Maintain operational excellence
Support campaign QA, tracking validation, reporting accuracy, and ongoing optimization efforts

Skills

1–3 years of experience in growth marketing, lifecycle marketing, digital marketing, analytics, or strategy
Strong curiosity about behavioral economics, incentives, and viral growth mechanics
Analytical mindset with experience working in Excel, SQL, or BI tools preferred
Highly organized and comfortable managing multiple initiatives simultaneously
Strong written and verbal communication skills
Ability to thrive in a fast-paced, performance-driven environment
Bachelor's degree in Business, Analytics, Marketing, or related field
Passion for sports, gaming, or entertainment is a plus

Benefits

Medical
Dental
Vision
401K
Paid time off
GymPass
Pet Insurance
Family Care Benefits
Free Shipt deliveries

Company Overview

GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector. It was founded in 2016, and is headquartered in London, GB, with a workforce of 2-10 employees. Its website is https://www.gamblingcareers.com/.

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