Job Description
Note: The job is a remote job and is open to candidates in USA. Medier is a creative marketing agency looking for a Head of SEM (PPC) to lead their global paid search strategy. The role involves scaling SEM operations, managing a team, and driving performance across various platforms, particularly in the iGaming sector.
- Responsibilities
- Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC
- Build and manage a high-performing team of SEM/PPC managers
- Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
- Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances
- Apply tactics to stay competitive in crowded markets while maintaining platform integrity
- Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
- Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
- Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
- Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
- Educate and upskill internal teams on the latest SEM trends and best practices
- Skills
- 5+ years of Paid Search experience, with at least 2 years in a leadership role
- Mandatory experience in iGaming sector
- Proven success managing global campaigns across multiple geographies and platforms
- Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
- Expertise in campaign structure, automation, tracking, attribution, and performance reporting
- Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc
- Excellent communication, leadership, and decision-making skills
- Fluent in English; additional languages are a plus
- Benefits
- Relocation support, if needed
- Competitive salary + performance-based bonus
- Company Overview
- Medier is more than just a marketing agency. We're your dedicated creative marketing partner. It was founded in undefined, and is headquartered in Limassol, Limassol, CYP, with a workforce of 51-200 employees. Its website is https://www.medieragency.com.
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