Job Description
Note: The job is a remote job and is open to candidates in USA. Orpine Inc, an Inc 5000 Company, is seeking an Interim Chief Marketing Officer to provide decisive leadership during a critical period of transition. The role involves stabilizing marketing operations, driving performance improvements, and aligning teams to compete effectively in a rapidly evolving landscape influenced by AI-driven discovery.
- Responsibilities
- Drive Growth and Performance
- Lead full funnel demand generation strategy to drive qualified demand and conversion
- Improve channel performance across paid, organic, and digital channels
- Drive short term performance improvements while strengthening long term foundations
- Rebalance channel mix toward sustainable organic growth
- Lead Modern Search and Discovery Strategy
- Strengthen technical SEO, content architecture, and site performance
- Lead strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)
- Improve visibility across traditional search engines, AI answer engines, and large language model discovery environments
- Ensure content is structured for question based and AI mediated search behavior
- Stabilize Marketing Operations
- Establish clear operating cadence, priorities, and performance expectations
- Create accountability across teams and functions
- Improve coordination between brand, performance, analytics, and content teams
- Partner with executive leadership to align marketing with organizational priorities
- Provide Executive Leadership
- Serve as a trusted advisor to senior leadership
- Provide clear recommendations and decisive leadership
- Help guide the organization through a period of transition
- You will provide leadership and oversight across:
- Brand and product marketing
- Performance and demand generation marketing
- SEO and website strategy
- Marketing analytics and reporting
- External agencies and partners
- A small B2B marketing function, with primary focus on core growth initiatives
- You will operate across a modern marketing ecosystem that may include:
- CRM and marketing automation platforms such as Salesforce or similar environments
- Digital analytics, dashboards, and attribution tools
- Performance marketing platforms supporting paid search and paid social
- SEO tools and content optimization platforms
- Content management systems
- AI and generative tools supporting content and workflow acceleration
- Experimentation and conversion optimization tools
- Video and digital distribution platforms including YouTube
- Collaboration tools supporting distributed teams
- You will assess current capabilities and ensure the technology environment supports performance, measurement, and future readiness
- Skills
- Proven experience operating at CMO or senior marketing executive level
- Deep expertise in demand generation and performance marketing
- Strong hands-on leadership style with ability to engage directly in execution
- Demonstrated experience stabilizing or transforming marketing organizations
- Deep expertise in technical SEO and organic growth strategy
- Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI driven discovery
- Experience improving visibility across both traditional search and emerging AI channels
- Experience working in lean or resource constrained environments
- Ability to drive short term performance improvements and create accountability
- Strong data driven mindset and executive presence
- Experience in education, EdTech, or mission driven organizations
- Experience leading through periods of change or transformation
- Familiarity with complex customer or decision journeys
- Company Overview
- Orpine, Inc. (an Inc. It was founded in 2006, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 201-500 employees. Its website is http://orpine.com.
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