[Remote] Manager, Demand Generation (B2C Lead Generation)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are seeking a Demand Generation Manager to own and scale key top-of-funnel demand generation programs, driving high-quality leads and improving conversion across the funnel while collaborating closely with Growth and Sales.

    Responsibilities
  • Own the execution and optimization of top-of-funnel demand generation across multiple channels, including (but not limited to) paid media, lifecycle programs, content, partnerships, and experiments
  • Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact
  • Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals
  • Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration
  • Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage
  • Launch and scale new demand programs, bringing structure and clarity to ambiguous projects and under-defined initiatives
  • Collaborate cross-functionally with Sales, RevOps, Product Marketing, Data and Creative to ensure tight execution and shared accountability
    Skills
  • A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media
  • Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue
  • Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization
  • Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact
  • Comfort operating with autonomy in a fast-moving environment, with a strong bias toward execution and delivery
  • Clear, structured thinking and strong communication skills
  • Experience in B2B, fintech, SaaS, or other high-growth environments
  • Familiarity with marketing automation, CRM systems, and experimentation frameworks
  • Experience supporting or improving lead scoring, routing, or CRO programs
    Benefits
  • Top-tier health benefits and life insurance
  • Long-term group savings with employer match using our Wealthsimple for Business platform
  • 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
  • 90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
  • A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
    Company Overview
  • Wealthsimple is a fintech company that offers digital financial services to help investors grow and manage their money. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is https://www.wealthsimple.com.

Apply Now

Apply Now

Ready to Apply?

Don't miss out on this amazing opportunity!

🚀 Apply Now

Similar Jobs

Recent Jobs

You May Also Like

Southwest Airlines is a renowned leader in the airline industry, dedicated to providing exceptional customer service and delivering a positive travel experience. With a commitment to excellence, we are now seeking a motivated and customer-focused individual to join our team as a Customer Service Representative, working remotely from the comfort of your home. Job Description: As a Customer Service Representative at Southwest Airlines, you will play a pivotal role in ensuring our customers receive outstanding service throughout their travel journey. This position requires a passion for customer satisfaction, effective communication skills, and the ability to thrive in a remote work environment. Key Responsibilities: Handle inbound customer inquiries via phone, email, and online chat in a professional and timely manner. Assist customers with booking, reservations, and changes to their travel plans. Provide information regarding flight schedules, fares, policies, and other relevant details. Resolve customer issues and complaints with empathy and efficiency. Collaborate with other team members and departments to ensure seamless customer experiences. Stay informed about industry trends, company policies, and updates to provide accurate information to customers. What You Will Do: Engage with customers in a positive and friendly manner, creating a personalized and memorable experience. Utilize effective problem-solving skills to address customer concerns and find satisfactory resolutions. Navigate multiple systems and databases to access and update customer information. Adhere to company guidelines and procedures to maintain service quality and compliance. Participate in ongoing training and development programs to stay informed about product and service changes. Qualifications: High school diploma or equivalent; college degree preferred. Previous customer service experience, preferably in the airline or hospitality industry. Excellent communication and interpersonal skills. Proficient computer skills, including experience with customer service software and Microsoft Office. Ability to work independently and collaboratively in a remote team environment. Flexible schedule to accommodate varying shifts, including evenings, weekends, and holidays. Benefits: Competitive salary Comprehensive training program Employee travel benefits Health and wellness programs Remote work flexibility How to Apply: Interested candidates should submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role. Applications will be accepted until [insert closing date].