[Remote] Marketing Analytics Specialist

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Enlyte combines innovative technology and clinical expertise to support recovery after workplace injuries. The Marketing Analytics Specialist is responsible for end-to-end reporting, dashboard development, and performance insights for the B2B Marketing organization, helping the team make data-driven decisions.

Measure multi-channel campaign performance across email, web, social, paid media, events, and webinars
Identify KPIs, uncover trends, run A/B testing, and provide insights that improve ongoing and future campaigns
Develop benchmarks and performance assessments that help product marketers understand effectiveness
Build, launch, and maintain dashboards in Salesforce and other analytics tools
Combine unstructured data from CRM, MAP, digital, and advertising systems into structured, actionable dashboards that help product marketers understand funnel performance, channel contribution, and campaign outcomes
Own the full reporting lifecycle: data extraction, validation, analysis, insight development, and presentation
Produce monthly, and quarterly reports (Salesforce, Excel, PowerPoint) that highlight key trends and business implications
Translate complex analysis into plain-language summaries for marketers, cross-functional partners, and executives
Support email deliverability and marketing automation performance by monitoring key metrics, improving segmentation, and strengthening audience targeting
Maintain data accuracy and taxonomy alignment across Salesforce and our marketing automation platforms, and partner with Operations and EBT to resolve data gaps, improve structure, and enhance integrations
Serve as the marketing team’s go-to resource for data, reporting, and insights
Support daily analytical needs, manage a roadmap of analysis projects, and stay current on tools and best practices that strengthen our measurement capabilities

Have experience in B2B marketing operations with focus on automation, deliverability, attribution, and reporting
Own the end-to-end reporting lifecycle and consistently deliver accurate, insight-rich analysis
Understand digital marketing and can manage tracking across multiple channels and sources
Prioritize, plan, organize, analyze, problem-solve, and collaborate in a team environment while meeting deadlines
Work with a high level of independence, initiative, and resourcefulness
Bring a strong bias toward action, spotting inefficiencies and translating data into clear business recommendations
Are comfortable working with large, multi-source or unstructured datasets
Collaborate effectively with technical teams to resolve data issues and refine data pipelines
Experience building dashboards in Salesforce, Power BI, Tableau, Looker, or similar tools
High proficiency in MS Excel: lookups, pivot tables, dynamic charts and tables
Strong Experience with CRM/MAP platforms including Salesforce, Pardot/Account Engagement, GA4, and Sprout Social
Ability to create reports and segmentation directly in Salesforce
Comfortable with data modeling, large datasets, and multi-system analysis
3+ years of experience in marketing analytics, marketing operations, or a related B2B analytics role
Track record of influencing business outcomes and improving performance metrics through data-driven recommendations
Strong understanding of digital marketing and multichannel measurement
Strong written and verbal communication skills with high attention to detail and ownership mentality

Medical
Dental
Vision
Health Savings Accounts / Flexible Spending Accounts
Life and AD&D Insurance
401(k)
Tuition Reimbursement

Enlyte is an information service company that provides case management, clinical software, and auto-physical damage solutions. It was founded in 1946, and is headquartered in San Diego, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.enlyte.com/.

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