Job Description
Note: The job is a remote job and is open to candidates in USA. Joshua Tree Experts is a rapidly scaling national brand seeking a Marketing Coordinator to optimize their vendor network and streamline marketing operations. This role focuses on managing vendor relationships and enhancing marketing workflows to support franchisees in executing effective marketing campaigns. Responsibilities Identify, vet, and onboard marketing specialist vendors (SEO agencies, web developers, AI consultants, ad agencies, etc.) to support franchisee needs Serve as primary liaison between vendors and internal teams, managing contracts, deliverables, timelines, and quality standards Oversee SEO & HubSpot vendors to optimize franchisee websites and landing pages for AI-enhanced search (e.g., Google SGE, ChatGPT, Perplexity) Coordinate with design and development vendors for website updates, landing page creation, and digital asset production Monitor vendor performance through KPIs and regular check-ins, making recommendations for optimization or replacement as needed Build and maintain scalable marketing workflows and processes that support all franchisees consistently Develop and document standard operating procedures (SOPs) for marketing support functions Identify operational bottlenecks and inefficiencies; propose and implement solutions Coordinate marketing technology integrations between platforms (SingleOps, HubSpot, Biz Dashboards, ad platforms, etc.) Track and report on operational metrics related to vendor performance, project completion rates, and franchisee satisfaction Design and implement AI-powered self-service portals (e.g., GPT-based Projects or custom LLM repositories) where franchisees can query marketing best practices, pull assets, and access resources independently Curate and organize marketing content, templates, brand guidelines, and training materials for easy franchisee access Explore emerging AI tools and technologies that can enhance marketing efficiency and effectiveness across the franchise network Train franchisees on using new tools and platforms through documentation, video tutorials, or live training sessions Own projects from concept to completion with minimal supervision, including scoping, planning, execution, and post-launch optimization Proactively identify opportunities to improve marketing operations, franchisee experience, and vendor relationships Collaborate cross-functionally with the Marketing Manager, franchise support team, and technology vendors to drive initiatives forward Stay ahead of marketing technology trends and bring innovative ideas to the team Skills Tech Wizard: Demonstrated comfort with marketing technology platforms, project management tools, and emerging AI/LLM technologies Project Management: Proven ability to manage multiple projects simultaneously with strong attention to detail and follow-through Communication Skills: Excellent written and verbal communication for vendor coordination and documentation Problem-Solving: Natural troubleshooter who can identify issues and develop practical solutions Initiative: Self-starter who takes ownership and drives projects forward without constant oversight Organized: Highly organized with strong time management and prioritization skills Experience working with AI tools, LLMs (ChatGPT, Claude, etc.), or AI-powered marketing platforms Familiarity with SEO, website optimization, or digital marketing fundamentals Experience in a franchise system or multi-location business environment Background in marketing operations, marketing technology, or vendor management Experience with CRM platforms (HubSpot, Salesforce/SingleOps) or operations management systems Basic understanding of web development, APIs, or technical integrations Company Overview Joshua Tree Experts provides tree care, lawn care, and pest control services. It was founded in 2005, and is headquartered in Stockertown, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is