[Remote] Midlevel CRM Manager (all genders)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Glow25 is a dynamic, fast-growing beauty and pro-aging company based in Berlin. They are seeking a Mid-Level CRM Manager to develop personalized email campaigns, execute CRM strategies, and analyze data to optimize customer engagement.

You bring your creative ideas to life by developing personalized email campaigns – from segmentation and content selection to copywriting and design
You execute email and WhatsApp campaigns using tools like Klaviyo and Chatarmin, introduce new solutions, and ensure smooth and efficient processes
You independently lead various strategic CRM projects to drive our CRM efforts forward
To continuously optimize campaigns and automations, you analyze and evaluate relevant CRM data
You keep contact lists clean and up to date, and document campaigns and workflows to ensure transparency and ongoing improvement
In close collaboration with other teams, you develop innovative monetization concepts that significantly contribute to increasing Customer Lifetime Value

You hold a degree in Marketing, Business Administration, or a related field
Must Have: You are proficient in using Klaviyo
You are fluent in English (C1) and speak German at B2 level
You have a great eye for trends and innovations in customer retention and CRM
You are highly self-organized and work in a structured manner
Ideally, you have experience in e-commerce and D2C business models. You're familiar with the customer lifecycle, subscription models, and repeat purchases
Nice to Have: You have had initial experience with WhatsApp as a marketing channel

Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.
Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.
Fully equipped from day one. Mac or Windows – you choose what works best for you.
Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.
Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.
Let’s Glow! Enjoy 40% off our entire product range – yes, everything.
Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!
Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.
Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.
Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.

Primal State Performance manufactures health and wellness products, including dietary supplements. It was founded in 2021, and is headquartered in Berlin, Berlin, DEU, with a workforce of 51-200 employees. Its website is https://glow25.de.

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