[Remote] Paid Social Media Manager (Senior, Meta Focus)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Chartis.io is a Design, Marketing and Technology Consultancy that promotes positive working relationships through collaboration. They are seeking a Senior Paid Social Media Manager to lead paid campaign strategy, execution, and optimization for key clients, focusing on enhancing marketing efficiency and effectiveness through social media.

Accountable for owning client relationships related to social media; work directly with client to understand needs and translate them into effective strategies and campaigns
Meet weekly with clients to provide performance updates, insights, and forward-looking recommendations
Act as the key point of contact with client’s creative partner agency to ensure alignment and performance across integrated campaigns
Own social strategy for assigned account; connect business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad type, a/b testing, and measurement plans. Secondary accountability for creator or community approaches as relevant
Lead client discussions and presentations; communicate a clear point of view, build alignment, and serve as a trusted strategic partner, not just a vendor
Translate broader marketing plans into social first activations, and ensure social is integrated with other paid media channels, creative, and app and landing page experiences
Act as a thought leader in identifying innovative, social-first opportunities to improve client programs throughout the year
Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms
Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results
When needed, be hands-on in managing social platforms or campaigns to ensure quality, speed, and performance
Provide ongoing guidance on platform best practices, emerging formats and tactics, and evolving social behaviors
Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs)
Lead performance analysis and insight generation, translating data into clear optimization recommendations and test plans
Support the creation and evolution of reporting templates, dashboards, and decks for client-facing and internal reviews. We primarily use Google Slides with Looker and ad platform-connected Google Sheets data sources
Ensure consistent and accurate use of analytics, reporting, and social management tools across accounts

8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients
Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices
Proven experience working across, or working closely with, additional social and digital platforms such as LinkedIn, TikTok, YouTube, Pinterest, and X, with the ability to adapt strategy by platform
Strong ability to translate client business and marketing objectives into actionable, measurable social media strategies and activation plans
Demonstrated experience leading senior-level client conversations, presenting insights and recommendations, and acting as a trusted strategic partner
Advanced understanding of social media measurement, KPI development, and performance analysis tied to awareness, engagement, traffic quality, and conversion outcomes
Hands-on experience with social media management, analytics, and reporting tools (e.g., Meta Business Suite, Meta Ads Manager, platform-native analytics, GA4, Looker or Data Studio)
Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans
Experience providing strategic direction and feedback to creative and content teams to ensure platform-appropriate, performance-driven social output
Ability to mentor and guide junior team members, enforce consistent ways of working, and maintain high standards of quality and accountability
Excellent written, verbal, and presentation skills, with the ability to create clear, compelling client-facing materials
Experience working with Arts & Culture
Analyzing and using data from mobile measurement platforms (MMP) like AppsFlyer to measure campaign performance
Experience developing and optimizing app install, engagement, and retention campaigns
Familiarity with social listening and cultural insights tools
Experience with creator, influencer, or community programs

An environment that encourages networking and collaboration across clients and other functions of the businesses
Active engagement with expert internal team members to improve skill sets and career development

At Chartis.io, we understand the world doesn't need another marketing agency. It was founded in 2019, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://chartis.io/.

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