[Remote] Programmatic Campaign Manager (Freelance)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Wpromote is a fast-growing digital agency committed to building a diverse and inclusive work environment. They are seeking a Programmatic Manager to strategize and execute programmatic advertising campaigns, leveraging data-driven insights to optimize performance and collaborating with various teams to achieve campaign objectives.

Executing programmatic strategies, aligning with campaign objectives and KPIs
Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
Staying up-to-date with the latest programmatic trends, technologies, and best practices
Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers
Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI
Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts
Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors
Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance
Contributing to the development of strategic recommendations and performance reports
Managing campaign budgets effectively, ensuring optimal allocation of resources
Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization
Troubleshooting and resolving programmatic issues

1-3 years of directly related experience in programmatic advertising
Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies
Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more
Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns
Good understanding of programmatic measurement and attribution methodologies
Experience collaborating with cross-functional teams
Strong communication and presentation skills
Ability to build and maintain strong relationships with programmatic partners
Proactive and results-oriented approach, with a passion for innovation and continuous improvement
Experience with various programmatic platforms and technologies

Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.

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