Job Description
Note: The job is a remote job and is open to candidates in USA. Lithia & Driveway is one of the largest global automotive retailers providing a wide array of products and services throughout the ownership lifecycle. As a Reputation and Brand Specialist, you will enhance and maintain the dealership's reputation through online reviews, social media content management, and client engagement.
Responsibilities
- Respond promptly to online reviews and messages across review sites and social platforms
- Escalate significant negative reviews to appropriate teams for resolution
- Identify themes in customer feedback and counsel clients on improvements
- Create and manage monthly content calendars for dealership social media profiles
- Post engaging, organic content while ensuring posts are timely and align with the brand voice
- Oversee the design of social media profiles, including Facebook covers, profile pictures, and Twitter profiles
- Engage with the social community by engaging and responding to content
- Communicate with dealership clients weekly to provide updates on activities and strategies
- Prepare and distribute monthly reports summarizing performance metrics and insights
- Act as a trusted advisor, anticipating client needs and delivering solutions efficiently
- Collaborate with internal creative teams to design and publish visually appealing graphics
- Research and share relevant content from local events and organizations to foster community connections
- Monitor social media trends and identify opportunities for visibility
- Seek opportunities for public relations initiatives, such as highlighting awards or charitable activities
Skills
- Strong attention to detail and sense of urgency
- Excellent active listening and critical thinking skills
- Effective time management and ability to prioritize tasks
- High School graduate or equivalent, 18 years or older required
- Enjoys working in cross-functional teams and thrives in a collaborative environment
- Bachelor's degree preferred
- Familiarity with social media tools and reputation management platforms is a plus
Benefits
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Company Overview
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