[Remote] Retail Media Reporting & Insights Analyst (REMOTE)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. DICK’S Sporting Goods is a leading sports retailer committed to creating an inclusive and diverse workforce. The Marketing Media Reporting Analyst will centralize reporting across media channels, analyze campaign performance, and provide actionable insights to support strategic media planning.

Responsibilities

Centralize reporting domains across relevant media network channels
Collaborate with agency partners to access channel level reporting
Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view
Make strategic recommendations based on performance analysis and consumer insights
Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings
Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight
Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
Support the socialization of performance insights across the enterprise and with brand partners
Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports
Foster Partnerships with Platform and Agency partners
Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data
Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels

Skills

Bachelor's Degree in Statistics, Math, Finance, Economics
1-3 years of experience in Digital marketing and/or Media marketing
Experience with Tableau (or related data visualization tool)
Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…)
Knowledge of data mining / database structures - SQL knowledge preferred, but not required
Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred
R experience preferred, but not required

Benefits

Incentive
Equity
Benefits

Company Overview

Dick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment It was founded in 1948, and is headquartered in Coraopolis, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is http://www.dickssportinggoods.com.

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