Job Description
Note: The job is a remote job and is open to candidates in USA. Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine that powers the next generation of consumer brands. The Retention Manager will design and lead an end-to-end retention strategy to transform one-time buyers into loyal customers, managing various channels and collaborating with cross-functional teams.
- Responsibilities
- Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands
- Lead strategies from onboarding and transactional flows to winback and loyalty campaigns
- Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes
- Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows
- Benchmark top competitors weekly to inform creative calendars and strategy
- Define quarterly objectives and initiatives balancing innovation with flawless execution
- Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities
- Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders
- Foster a test-and-learn environment to unlock new growth opportunities
- Skills
- 7+ years in retention marketing, ideally in digital-first/e-commerce environments
- 5+ years in leadership roles managing cross-functional teams
- Bachelor's in Business, Marketing, Engineering, Analytics, or related field
- Proven ability to lead high-impact retention strategies
- Strong analytical mindset, skilled at interpreting customer data to drive insights
- Exceptional communication and collaboration across functions
- Solid understanding of CRM, lifecycle management, and retention tactics
- Excellent organizational skills with ability to manage multiple priorities
- Attention to detail, strong problem-solving, and ability to balance big-picture strategy with execution
- Dynamic, ambitious, curious—always testing and exploring AI and new technologies
- Experienced in coaching, empowering, and holding teams accountable
- Advanced English (mandatory); Spanish a plus
- Strong knowledge of analytics tools; SQL/Data Science a plus
- Basic familiarity with front-end tools, tracking systems, or working with engineers
- Benefits
- USD competitive salary
- Paid time off
- Company Overview
- Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes. It was founded in 2014, and is headquartered in Montevideo, NA - Uruguay, URY, with a workforce of 201-500 employees. Its website is http://trafilea.com.
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