Job Description
Note: The job is a remote job and is open to candidates in USA. AbleNet, Inc. is seeking a Senior Marketing Technology Specialist responsible for optimizing and managing the marketing technology stack. This role focuses on implementing AI and automation to enhance marketing processes and campaign performance. Responsibilities • Identify and implement opportunities for using AI, automation, and advanced technologies to streamline marketing processes, improve campaign performance, and enhance audience engagement. • Proactively evaluate the marketing technology stack to identify, recommend, and implement integrations or enhancements to streamline workflows and maximize the value of existing tools. • Coordinate with Business Systems for email campaign execution, data flow processes, and form integrations to ensure seamless marketing operations. • Manage distribution and suppression lists, email opt-outs, preferences, and compliance to maintain data integrity and regulatory adherence. • Build, test, and deploy email campaigns and landing pages, ensuring high-quality content, image editing, and link management. • Oversee the management and maintenance of marketing platforms and tools, including Zoom accounts, YouTube channels, server access, and compliance tools. • Manage assets and resources across platforms such as SharePoint, Widewail, Brandfolder, and Algolia, ensuring organization, accessibility, and compliance. • Provide ongoing support for the Learning Management System (LMS), including page setup, form setup, and collaboration with the Business Systems team on functionality and enhancements. Skills • Bachelor’s Degree in Marketing, Information Technology, Communications, or related field. • 5+ years of experience in marketing technology, marketing automation, or related field. • Strong technical proficiency with marketing automation platforms, email campaign tools, and digital asset management systems. • Experience implementing AI, automation, and advanced technologies in marketing operations. • Knowledge of compliance requirements for email marketing, including opt-outs and data privacy. • Excellent organizational skills, attention to detail, and ability to manage multiple platforms and projects simultaneously. • Strong collaboration and communication skills, with the ability to work cross-functionally with business systems and creative teams. • Experience with content management, image editing, and link management for digital campaigns. • Ability to analyze and optimize technology processes for efficiency and effectiveness. • Experience with marketing automation tools, email platforms, and digital asset management systems preferred Company Overview • At AbleNet, we believe everyone deserves the tools to thrive. It was founded in 1985, and is headquartered in Roseville, MN, US, with a workforce of 201-500 employees. Its website is Apply tot his job