Job Description
Note: The job is a remote job and is open to candidates in USA. Wesrom Corporation is a company that offers a borderless career with unlimited vacation days and a focus on work-life balance. They are seeking a Senior PPC Specialist who is result-driven, creative, and capable of designing and optimizing campaigns for lead generation, while effectively managing the paid search budget and collaborating with the Marketing team. Responsibilities • Build, launch and optimize PPC campaigns; • Handle, review, and perform daily account responsibilities associated with the accounts you manage; • Conduct keyword research; • Optimize bids, quality score, and other important account metrics; • Write effective ad copies; • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals; • Track KPIs and generate weekly and monthly client reports; • Keep pace with search engine and PPC industry trends and updates; • Monitor and evaluate search results and search performance across the major search channels; • Work closely with the other team members to meet client goals. Skills • Your English is impeccable; there’s no way around this one — it’s a must. • You’re the type of person who is result-driven, that loves solving problems, and can design and optimize campaigns that drive lead generation for our customers. • You’re creative and versatile on the web and you can analyze the results of your ads in real-time. • You can effectively manage the paid search budget and work with the Marketing team in order to get the best results. • You find and learn everything you need to excel within your role and seek out the latest innovations and opportunities to create action. • Minimum 3 years of experience in PPC advertising, working on B2C, B2B campaigns. • Experience in working with popular PPC ad platforms (e.g. Google, Facebook, Bing). • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. • Quick learner who goes the extra mile to meet or exceed internal professional development requirements. • Excellent communication skills, both written and verbal. • Attention to detail. • Tactical and strategic critical thinking with the ability to turn digital marketing analysis and insight into action. • Certifications are a plus. Benefits • Borderless career • 40-Hour work weeks • Unlimited Vacation Days Company Overview • Wesrom is a Software Development and Marketing Firm with offices in the UK. It was founded in 2013, and is headquartered in Sheffield, Sheffield, GBR, with a workforce of 11-50 employees. Its website is Apply tot his job