Job Description
Note: The job is a remote job and is open to candidates in USA. HoYoverse is committed to providing immersive virtual world experiences and is seeking a strategic, insights-driven publishing professional for their upcoming UE5 open-world flagship title in North America. The role involves shaping publishing and market strategy, defining target audiences, and collaborating with global teams to drive engagement and inform go-to-market planning. Responsibilities • Support the development and execution of the North America publishing strategy for HoYoverse’s upcoming UE5 open-world title from early testing to launch and live operations. • Define player segmentation, target audiences, and positioning frameworks early enough to influence product direction and feature prioritization. • Partner with cross-functional teams to validate gameplay hypotheses through structured player testing and feedback loops. • Translate insights from early research into go-to-market plans and long-term publishing roadmaps, grounded in player behavior, category trends, and competitive dynamics. • Collaborate closely with headquarters and other regional teams to ensure local strategies align with global vision while resonating with North American players. • Lead consumer and player research programs to uncover motivations, behaviors, and preferences across North American audiences. • Develop frameworks for player segmentation, focus testing, and community feedback, combining qualitative and quantitative approaches. • Work cross-functionally with development and creative teams to integrate insights into product and marketing decisions, bridging player experience and brand storytelling. • Shape the brand identity and communication approach for the North American market, balancing global consistency with local cultural relevance. • Partner with creative, media, and influencer teams to design and execute cross-media campaigns across entertainment, social, and content platforms. • Support user growth, retention, and re-engagement strategies using data-driven experimentation and innovative engagement models. • Continuously monitor campaign and market performance, translating analytics and feedback into actionable recommendations. • Contribute to pre-launch and live-ops forecasting, including opportunity sizing, KPI tracking, and prioritization. • Partner with internal finance, analytics, and strategy teams to evaluate ROI and optimize publishing resources. • Provide data-backed insights and scenario analyses to inform regional and global strategic decisions. Skills • 5+ years of experience in game or entertainment publishing within North America, preferably including pre-launch and live-ops strategic planning. • Proven experience supporting Asian or global entertainment IPs in U.S. market entry, with emphasis on consumer insight-driven strategy development. • Deep understanding of North American player behavior, segmentation, and genre trends. • Experience designing or applying player feedback and testing frameworks to guide marketing and product development decisions. • Strong analytical and storytelling skills, able to connect data, creativity, and strategy. • Excellent cross-functional collaboration and communication abilities within a global organization. • Self-starter with a hands-on, adaptable mindset, comfortable working in a fast-moving and evolving environment. Company Overview • HoYoverse is dedicated to providing players all over the world with immersive virtual world experiences. It is a sub-organization of miHoYo. It was founded in 2021, and is headquartered in Singapore, Central Region, SGP, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship • HoYoverse has a track record of offering H1B sponsorships, with 3 in 2025, 6 in 2024, 4 in 2023. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job