Job Description
Note: The job is a remote job and is open to candidates in USA. ATTN Agency is a boutique, performance-driven digital marketing agency specializing in full-funnel growth for e-commerce and DTC brands. The Senior Lifecycle & Retention Marketing Strategist will take ownership of lifecycle marketing for several high-growth eCommerce clients, focusing on retention strategies across email, SMS, and direct mail while collaborating with various teams to drive measurable results.
- Responsibilities
- Own the lifecycle roadmap (email, SMS, direct mail, loyalty) for 5–7 high-growth eCommerce brands
- Develop 30-day-out calendars that align with product launches, promotions, and paid-media pushes
- Write clear, on-brand copy briefs and flow outlines—tailoring voice, tone, and storytelling to each brand’s unique identity
- Build segmentation frameworks and customer journeys that maximize engagement and lifetime value
- Use AI tools and advanced analytics to surface new opportunities and streamline workflows
- Analyze deliverability, engagement, CVR, RPR, and cohort LTV; refine benchmarks and spot trends
- Design and run A/B and multivariate tests (creative, cadence, offers, segments) and translate results into actionable next steps
- Pilot emerging retention channels—including loyalty tiers, push notifications, and in-app messaging—and share learnings with the team
- Document best practices and contribute to internal training sessions that upskill the broader retention group
- Delegate campaign and flow builds to Retention Coordinators; review, QA, and provide feedback
- Coordinate with design and copy teams to secure assets and keep ClickUp timelines on track
- Mentor junior team members, helping them grow their strategic and technical skills
- Join monthly or bi-weekly client calls (Account Managers lead) to present strategy, insights, and testing roadmaps
- Deliver concise, data-driven performance summaries that highlight wins, gaps, and next steps
- Partner with Account Managers to ensure retention plans dovetail seamlessly with broader growth initiatives
- Skills
- 4+ years email-marketing experience, 2+ years SMS experience
- Hands-on Klaviyo mastery: campaigns, flows, segmentation, deliverability, reporting
- Proven success managing 5+ eCommerce accounts simultaneously
- Daily channel operations: calendar ownership, content planning, build/QA, A/B testing, measurement
- Loyalty & rewards program strategy and execution
- Working knowledge of HTML/CSS for email troubleshooting
- Advanced understanding of: Full-funnel lifecycle (prospecting → retention → reactivation) & cohort LTV analysis
- Advanced understanding of: Email/SMS segmentation, tracking pixels, product catalogs, merge tags/dynamic insertion
- Advanced understanding of: Core metrics: OR, CTR, CVR, RPR, list growth, engagement rates
- Strong copywriting skills for campaign and flow briefs
- Confident communicator with experience summarizing performance insights for stakeholders
- Exceptional time-management and project-management discipline
- 1+ Year Direct-mail platform familiarity
- Prior agency experience
- Team-lead or people-management background
- Push notification and mobile-app messaging experience
- Shopify, GA4, Triple Whale, or Northbeam expertise
- Benefits
- Performance-based bonuses
- Flexible PTO
- Remote-first culture
- Regular mentorship & growth planning
- Tight-knit, collaborative team
- Company Overview
- ATTN Agency is a digital marketing agency that designs and develops advertising strategies for consumer goods companies. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.attnagency.com/.
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