Job Description
Note: The job is a remote job and is open to candidates in USA. Crossmedia is a global media independent agency focused on innovative connections between brands and people. They are seeking a passionate Sr. Data Analyst to drive analytics excellence, promote data-driven decision-making, and collaborate with various teams to translate business questions into actionable measurement frameworks. Responsibilities • Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message. • Translate clients’ business questions into an actionable measurement frameworks. • Generate quantitative and qualitative consumer and market research including: • Demographic, psychographic, and behavioral customer profiling • Media channel coverage, penetration, receptivity • Brand health deep dives • Competitive analysis • Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels. Skills • 2 - 3+ years of experience in the marketing analytics space. • Experience creating data visualizations and dashboards to support media investment decision making. Datoramo experience desired. • Past use of common media research tools: YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact. • Hands on experience with media measurement approaches including marketing mix modeling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies. • Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting). • Familiarity with programming languages is a plus (R, Python, dbt, SQL). Benefits • Work from anywhere flexibility including hybrid/remote office options to empower you to work your way. • Open PTO policy and paid sabbaticals at significant milestone anniversaries. • Fully-funded healthcare options and agency-wide physical & mental health support. • 401(k) with company match, student loan relief program and financial counseling support. • Generous paid parental leave policy. • Life milestone recognition & support. • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development). • Cell phone/tech reimbursement. • Student Loan payment plan. • Tuition reimbursement. • And burgers – lots and lots of burgers. Company Overview • Crossmedia, Inc. is an independent minority-owned New York City-based communications planning and media services agency. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship • CROSSMEDIA has a track record of offering H1B sponsorships, with 2 in 2021. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job