Job Description
Note: The job is a remote job and is open to candidates in USA. LegalZoom has been providing accessible and affordable online legal services for over 20 years. The Sr. Performance Marketing Manager; Programmatic will be responsible for planning and executing Programmatic media campaigns across multiple platforms, driving qualified traffic, leads, conversions, and revenue while collaborating cross-functionally. Responsibilities • Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals • This will be a combination of in-house executions and agency-led campaigns • This will also include agency-led Direct IO initiatives • Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations • Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results • Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams) • Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights • Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc) • Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth • Work on cross-functional priorities, proactively leveraging peers and partners to help solve complex problems • Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines • Stay up to date with industry trends and best practices across all marketing channels • Other duties as assigned • Occasional travel may be required as needed Skills • 5-7+ years of experience in Programmatic Performance Marketing • Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required • Hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn) • Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape • Experience driving the technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required • Understanding of multi-channel attribution • Google Analytics experience preferred • Experience partnering with analytics teams to unlock MTA and MMM solutions preferred • Bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required) • Ability to work independently and manage priorities to deliver quality work and meet deadlines • Strong communication and collaboration skills • Strong QA skills • Hands-on-keys experience on other DSPs and Paid Social platforms (e.g. Meta, Reddit, TikTok, LinkedIn) • Google Analytics experience • Experience partnering with analytics teams to unlock MTA and MMM solutions Benefits • Medical, Dental, Vision Insurance • 401k, With Matching Contributions • Paid Time Off • Health Savings Account (HSA) • Flexible Spending Account (FSA) • Short-Term/Long-Term Disability Insurance • Fertility • Mental Health • One Medical • Fringe lifestyle benefits up to $250 Company Overview • LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most. It was founded in 1999, and is headquartered in Glendale, California, USA, with a workforce of 501-1000 employees. Its website is Company H1B Sponsorship • LegalZoom has a track record of offering H1B sponsorships, with 5 in 2025, 19 in 2024, 26 in 2023, 27 in 2022, 14 in 2021, 22 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job