Job Description
Note: The job is a remote job and is open to candidates in USA. ApTask is a leading global provider of workforce solutions and talent acquisition services, dedicated to shaping the future of work. They are seeking a dynamic Vice President (VP) of Marketing/Head of Marketing to lead their brand transformation and marketing strategy, focusing on developing marketing strategies, increasing lead generation, and amplifying brand awareness.
- Responsibilities
- Design and implement comprehensive marketing plans
- Oversee digital, social, and traditional channels with a focus on execution
- Analyze campaign performance and adjust strategies to optimize ROI
- Partner with creative teams to produce engaging and cohesive branding materials
- Utilize AI throughout the MarTech stack
- Develop and execute strategies to drive lead acquisition and customer conversion
- Collaborate with the sales team to align marketing initiatives with pipeline goals
- Leverage data analytics to refine targeting and maximize lead quality
- Create and implement initiatives to enhance the company’s visibility
- Build relationships with industry influencers and thought leaders to position the company as a market authority
- Identify opportunities for media placements, sponsorships, and partnerships
- Organize and execute company events, ensuring alignment with marketing goals
- Identify, secure, and manage event sponsors
- Oversee and facilitate sponsorship agreements and transactions for seamless execution
- Build and mentor a high-performing marketing team
- Collaborate across departments to ensure cohesive communication
- Manage marketing budgets effectively to achieve optimal results
- Skills
- Proven track record managing a wide breadth of requirements from creating impactful marketing campaigns to pulling off an annual client and prospect conference
- 8-10 years of experience in marketing leadership roles, preferably in FinTech or SaaS
- Hands-on expertise in both traditional and digital marketing channels
- Strong analytical skills with experience in data-driven decision-making
- Exceptional communication and storytelling abilities
- Company Overview
- ApTask is a staffing and recruiting company offering staffing, project, and workforce solutions. It was founded in 2010, and is headquartered in Iselin, New Jersey, USA, with a workforce of 201-500 employees. Its website is http://aptask.com.
- Company H1B Sponsorship
- ApTask has a track record of offering H1B sponsorships, with 1 in 2023, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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