Job Description
Note: The job is a remote job and is open to candidates in USA. Growe is seeking a VIP CRM Manager to enhance customer engagement in the iGaming industry. The role involves preparing strategic campaigns, analyzing player behaviors, and optimizing communications to drive retention and profitability.
- Responsibilities
- Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions
- Prepare weekly analysis on the performance of campaigns and measure profitability
- Analyze player behaviors and create segmentations and offers that align with playing style
- Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis
- Collaborate with content, design, and product teams to deliver engaging and relevant promotions
- Manage communications across email, SMS, push notifications, and in-app messages
- Identify key sports and casino events in the market and align with special promotions
- Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows
- Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate)
- Perform A/B testing and hypothesis to drive continuous improvements in CRM performance
- Skills
- 2+ years of experience in a CRM within the iGaming industry
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
- At least an Upper-intermediate level of English (spoken and written)
- Experience managing VIP segments and executing high-value retention strategies will be a plus
- A good understanding of player behavior is a strong advantage
- Experience providing support to a Junior CRM Manager
- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals
- Able to manage multiple deadlines simultaneously
- Problem-solving skills
- Data-driven approach
- Company Overview
- Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. It was founded in 2019, and is headquartered in Warsaw , PL, with a workforce of 501-1000 employees. Its website is https://growe.com/.
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