[Remote] Website CRO Consultant

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Eden is seeking an external Website CRO Specialist to provide expert-level conversion rate optimization services across their digital platform. This role requires a senior operator who can independently diagnose complex funnel problems and deliver a complete experimentation lifecycle that translates insights into measurable revenue growth.

Conduct independent performance audits of specified page types (Homepage, Marketing LPs, PDPs, Blog templates)
Deliver a prioritized CRO roadmap for each page type, identifying specific opportunities, hypotheses, and project timelines
Independently plan, launch, and manage a high-velocity A/B and multivariate testing program using VWO (or equivalent testing platform provided by the contractor or mutually agreed upon)
Define all requirements, targeting rules, acceptance criteria, and KPIs for experiments
Perform all necessary QA and analytics validation (measurement and logic standpoint) to ensure data integrity of experiments
Maintain comprehensive documentation of the testing library, learnings, and 'guardrails' for future reference by Eden’s team
Provide clear, detailed implementation specifications (annotated wireframes, requirements, edge cases) for Eden’s Webflow developers and engineers
Collaborate with internal Design, Engineering, and Clinical Operations teams to ensure proposed CRO initiatives align with brand standards and regulatory requirements
Assess feasibility of proposed designs using working knowledge of HTML, CSS, and JavaScript
Build and deliver weekly performance readouts and reports (using Mixpanel and GA4 data)
Provide deep-dive behavioral analysis reports to justify optimization strategies

6+ years of independent CRO experience with a proven track record of delivering measurable conversion lifts across diverse page types
Expertise in experimentation design, statistical rigor, UX heuristics, and funnel strategy
High-level fluency in analytics platforms (Mixpanel, GA4) and experimentation platforms (VWO)
Working knowledge of Webflow capabilities and front-end code literacy (HTML, CSS, JS) sufficient for communication and requirements scoping
Must manage own work schedule, professional licensing, and equipment to meet project deadlines

Eden a wellness and lifestyle brand focused on modern consumer solutions. It was founded in 2023, and is headquartered in Michigan, North Dakota, USA, with a workforce of 51-200 employees. Its website is https://www.tryeden.com/.

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