Job Description
About PCH
Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.
Role Summary
We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.
What You’ll Own
- Lifecycle Strategy
- Build and manage customer journeys:
- Onboarding
- Abandoned cart
- Post-purchase
- Winback
- Subscription upgrade/downgrade flows
- Develop structured segmentation strategies
- Membership & Subscription Growth
- Design and optimize subscription tier communication
- Support upsell initiatives
- Reduce churn through proactive engagement programs
- Campaign Execution
- Oversee promotional calendar
- Partner with Creative for campaign assets
- Ensure consistent messaging aligned with brand standards
- Reporting & Optimization
- Track repeat purchase rate, churn, LTV
- Conduct cohort analysis
- Continuously optimize flows based on performance data
- What Success Looks Like (First 90 Days)
- Clear lifecycle roadmap established
- Improved engagement in at least one automated flow
- Identified churn drivers and mitigation plan
- Measurable lift in repeat purchase or subscription conversion
- Required Experience
- 4–7+ years in ecommerce lifecycle marketing
- Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
- Strong understanding of subscription models
- Analytical mindset with commercial focus
- Understanding of Shopify
- This Role Is Not
- A general email production role
- A social media marketing role
- A purely creative campaign position without data ownership
- Compensation & Benefits
- Competitive salary based on experience
- Medical, dental, and vision insurance, plus a range of additional voluntary benefits
- 401(k) with company match
- Flexible PTO and 15 paid holidays to rest and reset
- Remote-first culture with home office stipend
- Professional development budget
- 12 weeks of paid family leave to celebrate life’s biggest moments
Location:
Remote - Phoenix, AZ
PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply Now
Apply Now