Job Description
Anserve, Inc. is focused on driving business growth through effective marketing initiatives. The Sales Marketing Coordinator will generate qualified leads, support the sales pipeline, and engage with prospects while managing CRM data and marketing campaigns. Responsibilities Support the sales team by generating, qualifying, tracking, and reporting on inbound and outbound leads Engage with prospects via phone, email, events, and trade shows to gather information and identify sales opportunities Manage CRM activities including lead entry, updates, follow-ups, reporting, and pipeline tracking Track lead sources, conversion metrics, and overall sales activity performance Assist in the preparation of sales materials, presentations, and proposals Collaborate with sales leadership to align marketing initiatives with revenue and growth goals Actively sell to prospects, manage the sales process from lead to close, and earn commission on generated revenue Serve as the primary liaison with external marketing partners, tracking campaign progress and deliverables Plan, coordinate, and execute marketing campaigns in partnership with sales and external vendors Create, curate, and manage company content from concept to publication, including blogs, case studies, videos, and photography Maintain and update blogs and case studies based on industry trends and relevant topics Promote company initiatives and activity to internal teams and external audiences Leverage social media to increase brand awareness, support sales initiatives, and grow targeted audiences by industry and geography Innovate and execute digital marketing campaigns and brand initiatives aligned with business objectives Identify, evaluate, and recommend trade shows, sponsorships, and industry events Coordinate logistics and travel for trade shows, client interactions, and external events Represent the company at trade shows and industry events to initiate conversations and capture leads Monitor competitor activity and identify market opportunities Analyze and report on marketing performance metrics, including campaign effectiveness, engagement & growth Interpret Google Analytics and SEO performance data to identify opportunities for improved lead generation Performs other duties as assigned Skills Strong sales mindset with a passion for building relationships and closing opportunities Confident communicator comfortable speaking with prospects, clients, and executives Ability to connect marketing activity to sales outcomes Excellent writing, communication, and presentation skills (samples may be requested) Highly organized with strong followâup and timeâmanagement skills Comfortable working toward goals, deadlines, and performance metrics Selfâmotivated, competitive, and resilient Professional demeanor in both virtual and inâperson environments Adaptable and solutionâoriented when priorities shift Enjoys learning and continuous improvement Able to work independently while collaborating crossâfunctionally Adheres to Anserve's core values Sales experience required (inside sales, business development, account management, or similar) Familiarity with CRMs, lead tracking, or sales pipelines strongly preferred Experience supporting or working closely with marketing teams Working knowledge of digital marketing, SEO, and analytics is a plus Bachelor's degree preferred Benefits Commission structure: Months 3â4: Independent sales with Director oversight; earn 5% commission on each sale After 4 months: Fully independent role with 10% commission on all sales generated Company Overview Anserve Inc., a leading phone answering services provider, offers professional answering services for small businesses. It was founded in 1969, and is headquartered in Butler, New Jersey, USA, with a workforce of 51-200 employees. Its website is