Senior Brand Designer (EU Based)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Own and evolve Flodesk's brand design system: typography, color, layout grids, component libraries, iconography, illustration styles, and usage guidelines—all maintained as shared Figma libraries with clear documentation
Collaborate with the engineering and product designers to ensure seamless visual continuity between the Flodesk brand and our product UI
Champion brand consistency across the organization—onboarding freelancers, contractors, and agencies into the system and acting as the go-to resource for brand standards
Mentor and inspire designers, fostering a collaborative and continuously improving creative culture

Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
Design brand and marketing assets across all channels: website, landing pages, email campaigns, social media, paid media, presentations, event materials, packaging, and print
Contribute to GTM campaigns with polished creative that supports product launches, feature announcements, and seasonal initiatives
Design and deliver Flodesk emails—campaigns, newsletters, and onboarding sequences—and refine our in-product layout and template libraries for emails, forms, and Checkouts

Minimum of 5 years of experience in brand design, with at least 2–3 years in-house at a tech or SaaS company
Demonstrated experience building, maintaining, or significantly contributing to a brand design system—not just using one, but actually shaping it
A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, web, social, etc.)
Proficiency in Figma and Adobe is a must (Photoshop, Illustrator, InDesign—and ideally After Effects or Premiere for light motion/video work)
Solid visual design skills grounded in typography, layout, color theory, and graphic design fundamentals
Strong email design experience. You'll design emails that represent the Flodesk brand and create templates used by millions of small business owners—beautiful across clients and devices, flexible, editable, and always on-brand
Excellent understanding of how to design for digital channels—web, email, social, advertising—with an eye for responsiveness and accessibility
Strong experience delivering work independently and influencing the work of other designers, contractors, and agencies
A working knowledge of AI-powered (design) tools and how to integrate them into a professional creative workflow.
A solid strategic ability for building leading brands in a fast-paced, global-facing environment
Effective written and verbal communication skills—you can articulate design decisions, present work to stakeholders, and write clear documentation
Growth mindset. Here to learn and grow through continuous productive feedback

Motion design and animation skills (After Effects, Lottie, CSS animations)
A background in email marketing or SaaS product design
Familiarity with design tokens and design-to-development handoff workflows
Background in illustration, photography direction, or art direction
Experience with experiential design, events, or physical brand activations

Salary range of €55,000 - €77,000; the final offer will be determined based on the candidate's experience and fit for the role
Remote work: we have people working from the US, Europe, and Asia
Home-office setup: $1,200 + MacBook Pro and external monitor
Learning budget: $1,000 per year
Health insurance
Flexible time-off

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