Job Description
Firm Information
Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions and regulatory matters.
Our team of 3,000 people (including more than 1,600 lawyers) across more than 30 offices in the United States, Europe, the Middle East and Asia, operate as one global partnership to drive progress for our clients, for ourselves and for our communities.
Position Summary
The Business Development Senior Manager provides business development support and strategic project leadership to attorneys in the Financial Industry Group, interacting with practice group leadership, partners and associates, and other business development and marketing resources across the firm.
In tandem with the Senior Business Development Manager for the Financial Industry Group and the broader business development team, this position will be responsible for managing and executing the full range of business development and marketing activities for the Financial Industry Group, including supporting a variety of areas of focus. This position will lead business development efforts for the practice group in addition to working with the BD team to support other subgroup areas and geographies. Additionally, this role would be responsible for creating and executing holistic business development efforts, including supporting firmwide collaboration across practice groups. The key to this position is the ability to provide strategic evaluation of potential client development opportunities in light of current market trends and firm competitive advantage, and leading each effort through completion to ensure optimal return on investment.
The role will require strategic and creative thinking on global issues impacting the group and will require the ability to establish and maintain strong relationships with attorneys within the practice group. The role will require strong organizational skills, time management, initiative, collaboration, excellent attention to detail and the ability to perform under pressure.
This position will function as part of a growing and energetic firmwide marketing and business development team around the globe.
- Job Duties and Responsibilities
- Develop a working knowledge of the the Financial Industry Group’s services as well as an understanding of the group’s revenue priorities, clients and prospects. Develop in-depth knowledge of and act as firm resource regarding: collective and individual experience; industry/trade group organizations; legal, industry and business trends; practice-specific marketing collateral; and practice-specific media. Keep current on developments and trends in relevant industries and remain informed of all major new clients and significant matters.
- Collaborate with firm resources to prepare routine analyses of industry competition, market trends, internal financial information, business opportunities, and pitch activity.
- Work with the practice group leadership and the leadership of the firmwide business development team to assist in the development of the annual marketing strategy and implement the strategic plan of the practice group. Partner with leadership for the development and creation of holistic global strategic framework and execution of key objectives. Work with select client relationship leaders and other business development personnel to develop strategic business development plans for key clients. Work with leadership and Senior Business Development Manager on practice development budget analysis.
- Assist attorneys in identifying business development opportunities with new and existing clients and in executing individual marketing plans.
- Develop tailored pitch and proposal material for opportunities. Assist with global proposals and multi-practice pitches as a subject matter expert, contributing experience and practice capabilities as needed. Work closely with various legal, business development and marketing professionals to develop related presentations or material.
- Work with attorneys and other business development professionals to develop and maintain standard practice related materials (standard and customizable capability statements, practice group profiles, matter lists, case studies, bios etc.).
- Utilize the experience tracking tool to ensure matters are accurately and promptly updated.
- Maintain contacts and key information on the firm’s CRM system.
- Work with firm resources and practice group leaders to develop strategies for directory submissions (Chambers, Legal 500, etc.) to ensure marquee practice areas and individuals are being considered appropriately. Assist in the preparation and submission of materials to applicable directories or rating organizations.
- Partner with the branding and public relations teams to develop and help implement thought leadership and campaigns to help raise the profile of the practice group both internally and externally and to ensure coverage of successful matters and initiatives in key markets.
- Develop and implement thought leadership strategies on multiple platforms including client alerts, blog postings, podcasts, social media and other marketing platforms.
- Assist practice group leadership with onboarding and integration of lateral hires into the group.
- Plan and execute strategic events and coordinate participation in seminars, webinars, sponsorships, and conferences, including identifying opportunities, contract negotiation, and project management as well as assist with other events as needed to maximize the firm’s investment.
- Develop and execute internal communication strategies, including coordination of Financial Industry Group newsletters and firm news for new business highlights and client and matters successes.
- Complete special projects as assigned.
- Work to ensure quality professional product, as well as delivery of all work within established time frames.
- Must be able to travel for meetings and events as required.
Job duties and responsibilities included are not exhaustive and may be supplemented as necessary. Reed Smith reserves the right to revise or modify job duties and responsibilities at any time.
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