Senior Director, Copy

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Lead copy development across the full BODi portfolio and all major consumer touchpoints
Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs
Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action
Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands
Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio
Be an expert in direct-to-consumer sales copywriting
Write sharp, effective hooks that stop attention immediately and pull the customer into the message
Lead the content arm of the creative department

Strong expertise in direct-to-consumer sales copywriting
Bachelor's degree in related field or equivalent experience preferred
10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment
Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels
Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment
A player-coach mindset
Experience managing writers, freelancers, and cross-functional content contributors
Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft
Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders