Senior Growth & Events Marketing Manager, Social Impact

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages
Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes
Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
Lead execution of hosted and sponsored events (both in-person and virtual) - managing logistics, budgets, vendors, and onsite operations
Lead annual and multi-quarter event and webinar planning, including the development of a forward-looking strategy and execution roadmap (e.g., 2026 planning)
Develop internal playbooks and best practices for all categories of events, both first party and third party.
Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
Partner with Sales to plan and deliver events that deep relationships and support revenue goals.
Support the .ORG large-brand initiatives for Twilio’s annual user conference “SIGNAL”
Own the measurement framework for event and webinar performance, including dashboards, reporting cadences, funnel metrics, and ROI analysis, in close partnership with Marketing Operations and Analytics teams
Oversee the full event strategy, from pre to post event lead nurtures.
25% Travel Required
Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
Work closely with operations for lead management.
Maintain, report and forecast budget spend and efficacy of the spend against event results.

A minimum of 5+ years of experience in B2B software event & field marketing
Proven ability to work closely and successfully with sales, product marketing, and cross-functional stakeholders to drive event impact and alignment
Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution
Highly organized with the ability to manage multiple concurrent programs and tactics at once
Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution (within Tableau and Salesforce)
Experience partnering closely with internal creative teams and/or agency partners
Strong project management skills and ability to use data to guide decision-making and resource allocation
Experience designing and scaling event-led demand generation programs, not just executing individual events
Experience working across Sales, SDR, Marketing Ops, and PMM to define revenue workflows and success metrics
Comfort operating in environments with ambiguous or evolving infrastructure, requiring program design and process creation
Experience owning forecasting, pipeline attribution, and performance measurement for marketing programs
Ability to think strategically while executing with precision and attention to detail
Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack