Job Description
- Job Description:
- Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals.
- Design and maintain weekly executive dashboards for senior leadership.
- Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.
- Partner with analytics, finance, and engineering to ensure clean instrumentation.
- Establish and manage a test-and-learn framework across consumer touchpoints.
- Translate performance insights into executive-ready narratives and case studies.
- Evaluate emerging analytics tools and best practices.
- Analyze product sell-through and make strategic recommendations for optimization.
- Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization.
- Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance.
- Other duties as assigned.
- Requirements:
- 7+ years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy
- Experience building KPI frameworks and executive dashboards
- Strong understanding of attribution and incremental lift measurement
- Experience with GA4 or similar analytics platforms
- Email and SMS program analysis and optimization
- Advanced Excel and data analysis skills
- Strong communication skills
Benefits:
Apply Now
Apply Now