Job Description
About the position
NDG Communications is seeking a highly experienced Google Ads specialist who thrives in performance-driven environments and wants to play a key role in both client success and team leadership . This is not a passive management role. You will personally own and execute paid search strategy across a portfolio of client accounts while also serving as a second-in-command to the Director of Digital Marketing , contributing to team development, process improvement, and the evolution of our paid media practice. You'll work with some of the nation's leading homebuilders-driving measurable impact across high-value campaigns where performance matters. What This Role Is (and Isn't) This role IS: A hands-on Google Ads leadership role A client-facing strategist and operator A #2 leader within the paid media team A growth path to senior leadership This role is NOT: A purely strategic or oversight role A generalist "do everything" marketing position A role removed from in-platform execution
- Responsibilities
- Paid Search Leadership & Execution (Primary Focus): You will own the performance of Google Ads campaigns from strategy through execution.
- Build, manage, and optimize campaigns across: Search Performance Max Display & You Tube (as applicable)
- Own keyword strategy, bidding strategies, audience targeting, and budget allocation
- Drive performance against KPIs including CPL, CPA, and conversion volume
- Execute ongoing optimization, including: Search term mining Bid adjustments and automation strategies Ad copy and creative testing Landing page performance feedback
- Develop and lead structured testing roadmaps (A/B and multivariate)
- Expectation: You are in-platform regularly. You do the work-not just review it.
- Client Ownership & Strategy Leadership You will serve as the primary digital marketing lead for assigned client accounts .
- Own end-to-end performance for your client portfolio
- Translate business goals into actionable paid media strategies
- Lead monthly client calls and performance reviews
- Deliver clear, data-driven insights and recommendations
- Identify opportunities to scale budgets and improve efficiency
- Departmental Leadership (Second-in-Command Role) As the right hand to the Director of Digital Marketing, you will help shape the direction of the team.
- Contribute to paid media strategy, process development, and innovation
- Support internal training and mentorship of team members
- Help elevate execution standards across accounts
- Provide strategic input on tools, workflows, and testing frameworks
- Act as a senior voice in problem-solving and performance troubleshooting
- Measurement, Tracking & Attribution You will play a key role in ensuring performance is measured accurately and meaningfully.
- Oversee conversion tracking strategy using: Google Analytics 4 Google Tag Manager
- Ensure proper attribution across campaigns and channels
- Analyze performance data to drive actionable insights
- Build and interpret reporting dashboards (Looker Studio or similar)
- Cross-Channel Collaboration (Support, Not Ownership) Partner with paid social, SEO, and creative teams to align campaign strategy
- Provide input on full-funnel performance and messaging
- Contribute to integrated campaign planning
- Note: This role is focused on paid search . Other channels are collaborative, not primary ownership.
- Requirements
- 5–8+ years of hands-on Google Ads experience
- Proven success managing and optimizing campaigns with meaningful monthly ad spend ($50K+/month preferred)
- Deep expertise in: Search campaigns Performance Max Conversion tracking and attribution Smart bidding strategies
- Demonstrated ability to improve performance metrics (CPL, CPA, ROAS)
- Strong experience in lead generation campaigns (highly preferred)
- Technical & Analytical Skills Advanced proficiency in: Google Ads Google Analytics 4 Google Tag Manager Looker Studio (or similar reporting tools)
- Strong analytical mindset with the ability to translate data into strategy
- Client & Communication Skills Experience in client-facing roles, leading strategy discussions
- Ability to clearly explain performance, insights, and recommendations
- Confident, concise communicator
- Nice-to-haves
- Familiarity with Meta Ads (Facebook/Instagram)
- Exposure to programmatic platforms
- Understanding of SEO fundamentals
- Benefits
- Competitive salary based on experience
- 401(k) with company match
- Comprehensive health, dental, and vision coverage
- Generous PTO (5 weeks total, inclusive of holidays and sick leave)
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