Senior Market Research Specialist

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Conduct in-depth research to define TAM, SAM, and SOM globally and regionally for nonprofit verticals
Map industry structure, giving trends, digital adoption, and seasonality (e.g. Easter, Giving Tuesday, Ramadan, etc.)
Create sub-segment analyses — e.g., dioceses vs. parishes, Catholic vs. Protestant, churches vs. Christian orgs, animal shelters vs. wildlife rescues – for deeper understanding
Deliver clear market landscape reports that guide strategic prioritization
Develop and maintain detailed Ideal Customer Profiles (ICPs) and buyer personas for each segment
Identify key purchasing decision-makers and influencers — demographics, psychographics, motivations, and buying cycles
Understand their pain points, approval layers, and how they make technology decisions
Validate findings through structured surveys and interviews with nonprofit leaders and users that this candidate will conduct and analyze
Determine where and how target audiences consume information, from podcasts and newsletters to associations, conferences and other media platforms
Identify trusted communities and communication channels that influence their decisions
Understand preferred content formats and technology adoption levels
Analyze how organizations discover and evaluate software — through peers, partners, Google search, or industry networks
Identify purchase drivers (simplicity, cost, trust, integration, etc) and objections (security, fear of change, theological fit, etc) and explain how Donorbox can effectively address these challenges
Document budget cycles and fiscal dependencies to align sales outreach and marketing campaigns with optimal timing
Benchmark Donorbox against fundraising software competitors
Analyze features, pricing models, messaging, and positioning
Identify opportunities for differentiation — including through positioning, CRM integration, pricing flexibility, and product features and simplicity
Partner with the Product team to uncover insights that inform new features, product improvements, and market opportunities, ensuring Donorbox continues to evolve around real customer behavior and needs
Identify friction points in user journeys and translate findings into actionable product recommendations
Support new product or feature development with data-backed insights from target markets
Collaborate with the larger Marketing team, Sales, Customer Success, and Product to extract internal customer and performance data
Analyze customer mix, usage patterns, ARR by segment, and churn reasons
Conduct win/loss analyses and synthesize learnings into ICP refinements
Synthesize all research into clear, actionable insights backed by data points, and present findings to leadership and/or stakeholders
Share useful findings with the company to help inform decisions and shed light on users’ latest behaviors, preferences, and needs
Recommend GTM strategies, product & brand positioning, and technology partnership opportunities based on market data
Deliver quarterly reports on industry trends and emerging opportunities
Execute primary and secondary research using surveys, interviews, focus groups, and desk research, singlehandedly managing the process end-to-end
Design and analyze quantitative studies (market sizing, segmentation, survey analysis)
Conduct qualitative research — in-depth interviews, customer panels, win/loss interviews
Use data and tools like Typeform, Google Trends, SEMrush, SimilarWeb, Crunchbase, and Pew/Giving USA reports
Build and maintain a market intelligence database with competitive data, pricing, and adoption metrics
Visualize findings through dashboards and concise, presentation-ready insights for senior stakeholders.

5–8 years of market research, strategy, or growth analysis experience (preferably in B2B or SaaS or nonprofit tech)
Strong analytical background and ability to translate complex data into actionable insights that stakeholders can immediately understand
Deep understanding of B2B buyer behavior and go-to-market segmentation
Familiarity with research and analytics tools such as Crunchbase, SEMrush, SimilarWeb, Google Trends, Cision, survey tools, or AI-driven platforms
Exceptional written and verbal communication skills
Curiosity, initiative, and a self-starter attitude - comfortable working cross-functionally and autonomously.

Fully remote work from the comfort of your home
Generous time off policy of 21 days (birthday included ), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state)
Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%
Reimbursement package for home office expenses and professional development, up to $1.5k
Eligibility for employee equity plan (stock options)
Wellness program with fitness and mindfulness classes
Love your work and our mission of serving nonprofits!

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