Job Description
- Job Description:
- Actively manage the marketing spend for the enterprise programs and 2-3 moderate to high complexity B2C programs
- Use statistics and analytical methods to strategically approach programs within scope
- Define key performance indicators (KPIs) for each campaign, including cost-per-lead (CPL), return on ad spend (ROAS), and lead-to-conversion rates.
- Provide regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for future strategies.
- Develop and execute comprehensive paid media strategies for our enterprise product lines, and B2C product lines, focusing on lead generation, brand awareness, and conversion goals.
- Owns oversight and alignment on investment, revenue, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals.
- Develop and execute enhancements that introduce and promote B2B opportunities in our existing funnel.
- Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities.
- Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target B2B audiences.
- Conduct in-depth market and competitive research to inform digital media strategies and keep up-to-date with industry trends.
- Oversee the day-to-day management of paid media campaigns, including campaign setup, performance tracking, and reporting.
- Analyze campaign performance metrics, generate insights, and recommend actionable improvements.
- Collaborate with product marketing and sales teams to align digital strategies with sales goals and ensure smooth lead flow.
- Work closely with internal teams, including content, design, and sales, to ensure paid media strategies align with overall marketing goals and business objectives.
- Provide training and support to junior team members or agencies in executing paid media tactics and strategies.
- Requirements:
- Proven experience in B2B digital marketing, specifically with paid media campaigns across Google Ads, LinkedIn, Facebook, and other digital platforms.
- Strong understanding of paid media best practices, campaign optimization techniques, and data analysis tools (e.g., Google Analytics, Excel, Tableau, knowledge of SQL a plus).
- Experience in ad management platforms, including Google Ads, LinkedIn Ads, Facebook Ads Manager, and experience with marketing automation tools and Salesforce.
- Strong analytical mindset with the ability to interpret campaign data and make data-backed decisions to optimize performance.
- Excellent communication and interpersonal skills to collaborate across teams and influence stakeholders.
- Ability to think creatively and strategically to design compelling paid media campaigns that drive results.
- Bachelor's degree in Marketing, Business, or math related field (preferred).
- Benefits:
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
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