Job Description
About Us We are an early-stage DTC startup in the supplement and vitamin space , focused on building a high-growth, performance-driven brand. Our goal is to scale aggressively while maintaining strong unit economics — and we’re looking for a media buyer who can help us build and optimize the entire acquisition engine from the ground up. The Role We’re looking for a Senior Media Buyer / Growth Operator who specializes in direct response marketing for DTC supplement brands and has hands-on experience managing full-funnel performance . This role goes beyond just running ads — you will own the entire customer acquisition funnel , from ad creative and targeting to landing pages, conversion optimization, and revenue efficiency. You should have a proven track record of scaling campaigns to $1M+ per month in spend while maintaining strict CAC targets . Key Responsibilities Paid Media Management & Scaling Plan, launch, and scale campaigns across: Meta (Facebook/Instagram) Google (Search, YouTube, Display) TikTok and other paid channels Scale campaigns to 7–8 figures/month in spend while maintaining CAC goals Manage budgets, pacing, and forecasting Full Funnel Optimization Own and optimize the entire acquisition funnel , including: Ad → Landing Page → Checkout → Post-purchase flow Improve conversion rates, AOV, and LTV Identify and fix drop-offs across the funnel Direct Response & Creative Strategy Collaborate with or lead creative strategy: Ad angles, hooks, messaging, and offers UGC, VSLs, advertorials, and native-style creatives Continuously test and iterate on creatives based on performance data Data & Performance Monitor and optimize core KPIs: CAC, ROAS, MER, CTR, CVR, LTV Build structured testing frameworks (creative, audiences, funnels) Use attribution tools to guide decision-making Growth Strategy Identify new scaling opportunities (channels, audiences, offers) Work closely with founders to define growth roadmap Help build systems and processes for scalable acquisition Requirements Proven experience managing paid media for DTC supplement or vitamin brands Demonstrated success scaling campaigns to $1M+/month in ad spend Strong ability to maintain or improve CAC while scaling Deep understanding of direct response marketing and consumer psychology Experience optimizing full funnels , not just ads Hands-on experience with: Advertorial funnels VSL funnels Offer testing (bundles, upsells, subscriptions) Highly analytical and data-driven Comfortable operating in a startup environment (fast, scrappy, ownership-heavy) Nice to Have Experience in subscription-based supplement businesses CRO experience (landing pages, checkout optimization) Experience working closely with creative teams or managing them Knowledge of compliance in the supplement/health space Compensation Competitive base + performance-based bonuses tied to CAC and revenue goals Flexible structure (salary, contractor, or performance-heavy comp) Potential for long-term upside with the company Comprehensive healthcare coverage - Medical, Dental and Vision Paid vacation Paid sick and mental health days Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises Who You Are You think in terms of profit and unit economics , not vanity metrics You’ve scaled aggressively before and know what breaks at scale You understand that ads + funnel + offer = growth You want to build something from the ground up , not just manage accounts