Job Description
- Job Description:
- Own programs designed to drive qualified pipeline through lead buying, content syndication, and affiliate advertising.
- Work cross-functionally with Sales, Demand Generation, Marketing Operations, and Content teams.
- Strategic and analytical, uncover new growth opportunities.
- Optimize return on ad spend (ROAS) across multiple vendors and partners.
- Manage the company’s affiliate program including partner recruitment and onboarding.
- Define commission structures, monitor traffic quality, and identify co-marketing opportunities.
- Manage relationships with lead vendors, define lead qualification criteria, and monitor lead quality.
- Plan and execute content syndication campaigns and manage targeting parameters.
- Own performance reporting across all channels, maintain accurate budget tracking.
- Present performance insights and recommendations to marketing leadership.
- Requirements:
- 5+ years hands-on experience with performance marketing programs
- Proven past experience managing affiliate programs in PartnerStack is a plus
- Experience working with high-growth SaaS products
- Deep understanding of the B2B sales funnel
- Familiarity with the B2B MarTech stack, including Salesforce and Marketo
- Results-oriented and data-driven
- Ability to build performance marketing channels from the ground up with a strong focus
- Strong interpersonal and communication skills
- High level of ownership and accountability
- Bachelor's Degree
- Benefits:
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health plans
- Parental leave plans
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