Job Description
About the position About the Role Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines. We’re hiring a Senior Revenue Marketing Manager - Expansion & ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth. This is a highly cross-functional, revenue-impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes. You’ll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time. This is a full-time, hybrid position based out of our Denver, CO office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team Technologies You’ll Use Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker Responsibilities • Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle • Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption • Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets • Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention • Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators • Deliver tailored account experiences, including personalized campaigns, content, and microsites • Optimize programs using engagement, product, and revenue performance data • Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction • Partner with analytics and operations to ensure accurate attribution and revenue impact tracking • Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance Requirements • 5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing • Proven track record driving expansion pipeline, account growth, and revenue outcomes • Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions • Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.) • Strong ability to partner with Sales and Customer Success on revenue-driven account strategies • Excellent written and verbal communication skills • Highly organized and comfortable managing multiple high-impact initiatives • Data-driven mindset with the ability to turn insights into revenue programs Nice-to-haves • Demandbase Certification Apply tot his job
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