Job Description
- Job Description:
- Developing a lifecycle marketing strategy to drive multi-channel marketing campaigns across all channels (including PPC, SEO, email, ABM, social, PR and events)
- Collaborating across departments and functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
- Creating and evolving an account-based marketing strategy designed to resonate with potential high-value leads and help exceed set MRR targets
- Building a social marketing strategy to enhance Pearl Lemon’s social media presence on platforms such as LinkedIn, Twitter, and Facebook
- Optimising our marketing automation and lead nurturing processes through email, content, and social channels
- Taking full ownership of our events marketing strategy and identifying new opportunities to develop an awareness of the brand within the cybersecurity industry
- Regular reporting against defined KPI’s to highlight the effectiveness of all campaigns against business goals
- Line management and professional development of team members
- Managing relationships with third-party suppliers and agencies.
- Requirements:
- Preferably with 10-12 years of experience
- Exceptional communication skills, verbal and written
- Proven people management track record
- Ability to build strong working relationships with colleagues and external suppliers
- Proven experience of implementing successful (measurable ROI) content marketing strategies
- Experience of partnering with Sales teams to implement successful ABM campaigns
- Demonstrable experience delivering engaging event management strategies
- Can deliver succinct campaign performance summaries backed by expert analytic capability
- Incredibly fast learner.
- Benefits:
- Professional development opportunities
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