Job Description
Description Sprout Social is looking to hire a Senior Website and Growth Strategist to the Marketing team. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong. What you’ll do This individual sits within the Website Strategy Team and serves as the critical bridge between Marketing and the Growth Product organization. You will be responsible for demystifying the "black box" between visitor arrival and trial activation/conversion, creating a seamless, data-driven user experience that flows naturally from our public-facing website into the product application. As we move toward a Self-Service/Product-Led Growth (PLG) model in 2026, you will develop the strategy for how web visitors are routed, segmented, and converted. You will partner closely with the Growth Product managers and Email & Marketing Automation team to unify our data platforms, ensuring that the rich intent data we capture on the website fuels a personalized, high-converting trial experience. Responsibilities include: • Cross-Functional Bridge Building: Act as the primary conduit between Marketing and Growth Product teams, ensuring that acquisition strategies (Marketing) and activation workflows (Product) are perfectly aligned rather than siloed. • Web-to-Product Journey Optimization: Develop the strategy for the critical "handoff" moments—from CTA clicks to signup forms to the first login. You will design experiments (e.g., plan pickers, stepped forms, pricing page logic) that reduce friction and improve Trial CVR. • Data & Platform Unification: Champion the integration of marketing intent data (6sense, website behavior) with product usage data. You will ensure that a user’s web activity follows them into the trial, allowing the Email and Product teams to trigger the right messages and experiences at the right time. • Self-Service & Segmentation Strategy: Develop specific web pathways for our distinct buyer personas (e.g., creating an "Essentials" specific funnel vs. an "Enterprise" routing flow) to ensure low-touch prospects can self-serve while high-value prospects are routed to Sales. • Partner on Lifecycle Comms: Collaborate closely with the Email Campaign Strategist to move trial communications from isolated tools into Marketo. You will define the web triggers and user segments that the Email team will use to build their nurture journeys. • Full-Funnel Reporting: Establish a shared view of success. You will move beyond "Trial Starts" to report on downstream metrics like Activation Rate and Product Qualified Leads, giving Marketing visibility into lead quality. What you’ll bring Our ideal candidate is a strategic thinker who speaks both "Marketing" and "Product" languages. You are frustrated by broken user journeys and love digging into data to fix them. You understand that a signup form isn't just a form—it's the start of a relationship. The minimum qualifications for this role include: • 4-6+ years of experience in Digital Marketing, Product Marketing, or Growth, with a specific focus on the B2B SaaS funnel. • Experience working in a Product-Led Growth (PLG) environment or managing Self-Service funnels. • Strong technical fluency: You understand how marketing platforms (Marketo, Adobe CJA, Salesforce, 6sense) pass data to product platforms (Pendo, Mixpanel, Data Warehouses (Redshift) ) and can speak confidently with engineers about requirements. • Proven ability to build collaborative relationships including creating rituals, updating processes and aligning stakeholders across different departments (Sales, Product, Marketing). Preferred qualifications for this role include: • Experience with "Plan Picker" logic, dynamic pricing pages, or sign-up flow optimization. • Deep understanding of web analytics (GA4, Adobe Analytics) and product analytics (Mixpanel/Pendo). • Background in website personalization/testing strategies. • Experience managing or collaborating on large-scale platform migrations (e.g., moving data from a homegrown tool to an Enterprise CDP/ESP). How you’ll grow Within 1 Month: Audit & Align | The focus is on mapping the current "Black Box" and building relationships with the Growth team. • Deep dive into the current signup flows for all segments (Standard, Essential
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